Scripps Networks's HGTV has become a household name (pun intended) through its popular reality programming, including Property Brothers and House Hunters. Viacom and Discovery are circling the family-owned cable programmer, which is in advanced talks to sell, according to people familiar with the matter. Bloomberg media reporter Gerry Smith and media analyst Paul Sweeney join host Alex Sherman to discuss why a deal is overdue for all three companies. 

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