Chantal has created a community based on her own needs, and as a result she now must decide which great opportunity to pursue. She has made the mistake of building something she doesn't like in the past, and wants to be careful not to make the same mistake again.

Justin is a youth soccer coach with an audience ready to buy whatever he creates. He doesn't realize how far ahead he is, and so the whole plan just seems too easy. We point out the next steps Justin can take to get his brand off the ground quickly.

Duncan has a really big vision for what he wants to build, but has limited time and capital to get started. We help Duncan identify where to focus his time and effort for the largest and fastest results.

Jason Franciosa, CEO and Founder of Element 26, has overcome many hurdles while building his business. He discusses the huge blow that corona caused and how they navigated around it, and goes into detail about how he and his partners have learned to work well together, utilizing the strengths of each.

Bram and Greg are preparing to launch a new brand, and recently discovered that a very similar product will be introduced to the market before theirs. Listen in on their raw, unfiltered discussion about how to deal with this in the most positive way possible, and how the changes they discuss will end up serving their target market better in the long run.

Tiffany is the owner of Squishface, a brand currently serving wrinkly dogs. She has built a successful business, but wants more control over her own audience. She isn't sure if the best move is to keep doing what has worked so far, or to try something new. Her dog Mavis plays with a squeaky toy in the background.

Kevin has built a community around a niche, but the people he originally attracted are not who he wants to serve long-term. Listen as Kevin identifies his ideal customer, how he can attract them, and how to pivot towards what he really wants.

Awais is starting a new brand, and has a good idea of what he wants to sell. The problem is, he's not sure who to sell to. We help Awais discover that he DOES know who his ideal customer is, even if attaching a label to them is difficult.

In this bonus episode, Bram and Greg discuss the bare minimum required to start a business, how they started this podcast, and what the single most important thing is in the process.

Dr. Travis Zigler has spent several years building his eye care brand, with plenty of gut-wrenching problems along the way. This year they are on pace to break $4 million in sales. Listen as he shares his most important lessons learned.