If you’ve ever looked in vain for a developmental toy for a young child that appealed to you, you’ll understand why Lovevery is a hit. They offer products that are age-appropriate and made for learning. In today’s episode, you’ll hear from Roderick Morris, one of the cofounders at Lovevery. Listen in to hear about how Lovevery approached product design, using VCs, and balancing equity and debt.

Topics Discussed in Today’s Episode:

Why Roderick helped create the Lovevery products

How Lovevery approached their first product

How Lovevery set the price point

How Roderick prioritized

Contribution margins for the brand

How to measure brand

Why Roderick and his cofounder decided to go the VC route

How to balance equity and debt

Funny stories about product tests with kids

What product the Lovevery founders were set on that turned out to be a flop

How Lovevery went about product design on day one, and then today

The process to develop brand and customer personas

Wholesalers used by Lovevery

Roderick’s partnership with Amazon

How to use Amazon to drive traffic to Lovevery’s website

How to prioritize teambuilding

Holding onto culture while building staff

Number-one advice for new entrepreneurs

Resources:

Roderick Morris

Lovevery