What if loyalty at work isn't something you can demand, but only something you earn?

In this episode, executive advisor and strategist Keri Laine unpacks what it really takes to build loyalty, trust, and a human-centered culture inside any organization.

As founder of KLES and author of Return on Relationships and The 100 Year ROI, Keri has spent years studying how relational dynamics, not titles, perks, or mission statements, actually hold teams together.

In this episode, you'll learn:

• Why loyalty usually follows relationship, not the other way around

• How consistency, truth-telling, and hard conversations build real trust

• Why some teams stay together even when a company can't make payroll

• The hidden difference between brand loyalty and human loyalty

• How leaders accidentally destroy loyalty by assuming title equals trust

• What "trust capital" looks like inside an organization

• The blind spots senior leaders miss

If you lead a team, coach leaders, or want to build a culture people will fight for, this conversation gives you a practical, deeply human lens on what loyalty really is, and how it's actually built.

(00:00) Introduction to Loyalty and Leadership

(02:45) The Role of Relationships in Building Loyalty

(05:57) Demonstrating Loyalty Through Sacrifice

(08:55) The Importance of Communication in Loyalty

(12:00) Navigating Loyalty Challenges in Leadership

(14:55) Brand Loyalty vs. Human Loyalty

(18:01) Consulting for Loyalty in Organizations

(18:22) The Value of Relationships in Business

(22:06) Leadership Dynamics and Influence

(26:31) Building Trust and Loyalty

(30:25) Authenticity and Vulnerability in Leadership

(36:08) The Human Aspect of Business

Follow for more conversations on leadership, trust, and building teams people won't leave.

Darrell Moon interviews Addison Labonte, founder of Sweet Addisons, about how loyalty is built through sacrifice, consistency, and personal care. Addison shares her journey from Division I soccer and marathon training to overcoming compartment syndrome through a gluten-free diet, which inspired her to create a clean-ingredient dessert brand. The conversation explores how loyalty showed up in her life through her parents, teammates, and employees, and how she now fosters that same loyalty by investing in her team’s personal needs, giving Sundays off, and reminding them of the bigger mission behind the business. The episode closes with practical leadership lessons on treating people as people, not just workers, and how that approach strengthens culture, retention, and performance.

Hilal Borque shares his insights on loyalty, leadership, and building strong relationships across cultures. Discover how authenticity, listening, and mutual respect foster loyalty in business and life.

In this eye-opening episode, Michelle shares her personal journey of redefining loyalty beyond mere obligation or fear. She breaks down the critical difference between trust and loyalty, emphasizing that genuine loyalty requires deliberate commitment and shared values — especially in environments where growth and health are prioritized. You'll discover how her focus on excellence and well-being as core values has transformed her leadership approach, the cultures she's built, and her own life.

In this insightful interview, Elizabeth Converse shares her experiences on building loyalty through trust, respect, and effective communication in leadership roles across government and business. Discover how difficult conversations, clarity of purpose, and genuine care foster loyalty and drive success.

In this engaging interview, Gail Kasper shares her insights on loyalty by leadership, emphasizing the importance of genuine care, personalized training, and creating a supportive company culture. Discover practical stories, principles from renowned books, and strategies to foster loyalty in both personal and professional relationships.

In this heartfelt interview, Ciera Hoskinson shares her inspiring journey through personal tragedy, leadership, and loyalty.

Discover how compassionate leadership and faith can transform lives and foster deep loyalty.

In this episode of Loyalty by Leadership, Darrell Moon sits down with Chelsea Olsen, founder of Close, to explore how loyalty is earned through empathy, grace, and leadership during difficult times.

Chelsea shares her journey from early sales roles to building an international sales training agency that helps B2B companies book more meetings and drive pipeline. She explains how her approach focuses on modern buyer attention, LinkedIn outreach, cold email, and messaging that actually stands out in a saturated market.A powerful part of the conversation centers on loyalty at work.

Chelsea tells the story of a former employer who supported her through a difficult chapter in her life — including motherhood, illness, and a major pay cut — and how that support created lasting loyalty. She also reflects on how she tries to extend that same grace to her own team now as a business owner.

In this insightful interview, Brooklyn Turner shares her journey of building loyalty through leadership, the importance of trust, consistency, and understanding individual motivations. She discusses how mentors, company culture, and personal connections shape loyalty and offers practical advice for leaders and organizations.

In this insightful interview, Bianca Garbone shares her journey in health and fitness, emphasizing the importance of trust, storytelling, authenticity, and loyalty in coaching and personal relationships. Discover practical strategies to build loyalty, foster trust, and create meaningful connections that drive success in both personal and professional life.