This week’s episode of The Retail Tea Break is a little different, as it is brought to you in collaboration with Salesforce. I’m joined by 3 very special guest to discuss consumer data and customer loyalty. I speak to:

• Jennie McGinn, Head of E-commerce for Lifestyle Sports
• Paul Gillart, Chief Operating Officer at The Skin Nerd
• Gurpreet Kaur, Director of Retail Solutions and Strategy at Salesforce

We discuss data strategy and the importance of gathering the right data (for the consumer and the brand). We learn about different types of loyalty programme, how to build one and how best to use the information. Jennie describes how Lifestyle Sports have gone back to basics to focus on their values and service proposition in order to best serve their customer in the long term. Paul explains how listening to The Skin Nerd’s customers led to the creation of Skingredients. This is an episode packed full of useful tips and idea, so grab your cup of tea (and a notebook) and listen in…..