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Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.

There were several interesting questions Mark posed to Carlos:
• Can you tell us a little more about premium loyalty – how it is different from a traditional program or what is brands already have a traditional program is place. What are some examples of premium programs out there today?
• What is the biggest challenge or opportunity you see in customer loyalty today?
• What do you think are some of the biggest challenges retailers are facing now?
• What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why?
• What is a brand (or a few) you are most loyal to and why?
• How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.?
• Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID?
• What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?
• If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be?
• What are some things that you hear brands asking for from vendors?
• What’s next for customer loyalty?
• What do you think is next for loyalty? Where is the industry headed?

Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Visit http://www.loyalty360.org

For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel.