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David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.

Here are questions that Mark posed to David:

• How do you define customer loyalty and what does customer loyalty mean to your organization?
• What is the biggest challenge or opportunity you see in customer loyalty today?
• What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why?
• What is a brand (or a few) you are most loyal to and why?
• How have you seen COVID impact your clients or brands in general – and what brands have you seen successfully pivot or reinvent themselves during this time?
• COVID-19 has had a significant impact on brands’ marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?
• What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies?
• Look five years from now; how do you think loyalty programs, strategy, or customer experience will evolve?

Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.

Visit http://www.loyalty360.org