The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy.

My guest for today is Elisse Jones; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, having worked in financial and professional services, Retail, FMCG, Sport and Franchising industries. Today she is the National CRM  & Loyalty Manager at Total Tools.

LinkedIn: https://www.linkedin.com/in/elisse-jones/