In this episode we’re discussing the 2nd Edition of 'Loyalty Programs: The Complete Guide' with the author, Philip Shelper, who happens to be the very first guest of our podcast.

Loyalty Programs: The Complete Guide is the most comprehensive book on loyalty programs on the planet. It combines a wide range of academic research, loyalty psychology and industry expertise to deliver a truly global view of all aspects of loyalty programs.

The goal of this episode is to discuss what’s new in the 2nd edition.

In this episode we cover:

Connect with us:

Philip Shelper: https://www.linkedin.com/in/philipshelper/

Loyalty & Reward Co.: https://loyaltyrewardco.com/

'Loyalty Programs: The Complete Guide (2nd Edition)': https://loyaltyrewardco.com/insights/loyalty-programs-the-complete-guide/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: [email protected]