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Founded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program.

At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, Scene+ was recognized as a 360 Degree Award winner and as finalists in the following Loyalty Awards categories:

· Brand to Brand Partnerships — Platinum Award

· Customer Experience Strategy — Silver Award

· Customer Loyalty Strategy — Silver Award

Mark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, Director of Partnerships, and Aiman Feza, Senior Brand Communications Manager for Scene+, about the brand’s recent award presentation and recognition at the Loyalty Awards.