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A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company as the result of the sale of its commercial marketing group to private equity firm Cohere Capital, rebranding to Phaedon. With the team's core leadership and expert teams remaining intact, the newly introduced Phaedon is forward focused on helping clients enhance their customer experiences and develop stronger loyalty strategies.  

Loyalty360 spoke with Kris Tremaine, CEO of Phaedon, and Tom Madden, Executive Vice President, to learn more about the rebrand and get their take on the top loyalty trends.