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Deloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition.

Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existing program, or enhance any number of touchpoints within a customer journey.

When it comes to loyalty, Deloitte’s team has noticed some changes in the industry, with many clients concentrating on broadening the geographic scope of their loyalty programs and learning and utilizing innovative tools in order to stay ahead of the technology curve.

Mark Johnson, CEO of Loyalty360, spoke with Oliver Page and Adrian Trzaskus of Deloitte about a number of current customer loyalty industry trends. Page has 18 years of experience at Deloitte and has been a partner for the past 5 years. Both Page and Trzaskus worked for various marketing and loyalty technology departments before settling into their current roles at Deloitte. They are passionate about finding new ways to improve customer engagement and brand connection using new loyalty management technologies.

Read the full Q&A interview here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-deloitte-q-a-on-the-state-of-the-industry-build-vs-buy-decision-making-and-the-futu