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For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards. 

vPromos works with clients to minimize barriers to program participation by simplifying the loyalty experience for brands and their customers. Loyalty360 spoke with Peter Vogel, Chief Revenue Officer at vPromos, about how payment terminal technology can improve program performance, facilitate customer communications, and open the door to innovation.