LPO: Landing Page Optimization

Tim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..

BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!

Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd as Tim Ash speaks to the founder of Working Planet about the need to better understand the value of your customer segments, and how that informs your CRO and what you should be willing to pay for traffic. He also explores how Soren was arrested for accidentally wandering across the border into Saudi Arabia.

Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!

Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear suit and trying to scare them...

Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.

Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies…

Janet Driscoll Miller brings over fifteen years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Tim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier, why Las Vegas treats their whales so well, and how Graham got to be in five major release movies during his summer breaks..

Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar.

Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the University of Michigan Ross School of Business.



At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep segmentation and customization techniques. Outside the office, Nick has led dozens of analytics seminars, training hundreds of professionals in analytics, and presented at industry events such as GAUGE (Google Analytics Users’ Great Event).

Web Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult.

Karl Gilis is co-founder and managing partner of AGConsult, Belgium’s leading web usability agency. AGConsult does research, organises seminars and gives advice about usability and information architecture to privately owned businesses and government agencies. The team of AGConsult has been involved in numerous award winning web projects for companies such as Microsoft, Renault, Toyota, Daikin and Bridgestone. With more than 10 years of experience in the internet business Karl is one of Belgium’s Internet pioneers. He created his first web site in 1995. In 1997 he founded the web design and consultancy agency Netsign. A short time later, he set up another company, Webtelligence, specialised in content web sites…