LPO: Landing Page Optimization

Email pitfalls and best practices - Tim Ash speaks with LeadSpend CEO Craig Swerdloff about the latest privacy and anti-spam laws, keeping your email list clean, and running marthathon distances in NYC after Hurricane Sandy.

Tim Ash speaks with UserZooms co-founder about the power of user testing and usability research. Learn how to do unmoderated remote testing to get insights about your audience, benchmark the performance of key tasks on your site, and validate ideas for improving the customer experience on your website. Also find out how Alfonso's Hoop Dream propelled him from Madrid to Silicon Valley entrepreneur.

Tim talks to the Inbenta CEO about how to help people find the right products in large online catalogs. The search-to-cart ratio is very important to the success of many online businesses. Learn about this important topic (as well as blues guitar) on this informative episode.

Business-to-business conversion with Anita Perez - Tim Ash talks to TopSpots VP of Operations about how to help specialized B2B clients convert. The interview spans content marketing, micro-conversions, and optimizing your call responses. Also some tips on how far apart to space out your kids... dont miss it!

Tim talks to the Head of Optimization at Optimizely about how long you should run your tests, how to create a testing culture, when you should redesign your site instead, as well as the number of outfits a stylish Maltese dog needs in New York City... dont miss it!

Tim speaks with the CEO of Blue Acorn about the role of testing and optimization in the context of website redesigns. Also, find out why being a long-suffering sports fan can eventually have a payoff.

Creating Offers That Convert wth Jeremy Schoemaker - Tim Ash speaks with ShoeMoney founder about building a business from the ground up, and persuading people to act online. Key priciniples for building and engaging with your audience are discussed, as is lunching with Hulk Hogan - don't miss this entertaining and fast-paced episode.

The CEO of digital experience design firm Fresh Tilled Soil speaks about the reality of designing for multiple devices, the future of embedded and wearable technology, having to work for a living on a tropical island, and why most responsive websites are actually infinitely scrolling pieces of crap.

Tim speaks with experienced digital Marketer Christina Inge about the pitfalls of getting CRO programs off the ground. Addressing the needs of all stakeolders and considering the political dynamics within the company take center stage - along with Christina's ability to swear in five languages...

Tim talks with Pamela Pavliscak, the founder of Change Sciences, about competitive research, user testing and observations, and her change of career plans after thinking about spying on the Russians... don't miss it!
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