Ariel Garten is CEO and co-founder of InteraXon, creators of Muse: the brain sensing headband. Ariel studied neuroscience at the University of Toronto and did research in hippocampal neurogenesis at Toronto’s esteemed Krembil Neuroscience Centre. Ariel is also a psychotherapist, a fashion designer whose clothing opened Toronto Fashion Week in 2003, and an artist whose work has been displayed at the Art Gallery of Ontario. Ariel’s unique combination of science and art is integral to the design of every aspect of Muse and to InteraXon’s approach to brain sensing technology, making it a vital part of everyday life.Key Takeaways:[:48] How MUSE can give you brain details in real time[2:07] If MUSE is looking for an Alpha state while you're meditating[2:54] The benefits of meditation and what MUSE does to aid in your practice[4:05] Finding the optimal amount of meditation for the busy individual[5:21] How MUSE is being used in places like the Mayo Clinic and Harvard[7:05] The functional applications of knowing what state your brain is in[8:34] Where MUSE technology is headed[10:19] Meditation's left the niche world and is now mainstream, leading to great sales for MUSE[13:49] Important tips for beginner yoga students[15:34] How you actually wear/use MUSEWebsites Mentioned:www.choosemuse.comTweetables:everybody knows that it's something you should do, but meditation can be a really hard or daunting thing to get startedwe've done fun things like allow people to control the lights in the CN Tower with their brain from across the countrymy favorite use of muse as a meditation tool is to decrease the negative voices that we have in our head