LSN Podcast - Locksmith Security Network | Episode 12: Marty Jalove – Locksmith Business Books to Help You Start Your Locksmith Business

Hosted by Wayne Winton

In this episode of The Locksmith Security Network Podcast, host Wayne Winton sits down with Marty Jalove, coach, author, and business strategist, to discuss the must-read books and practical principles that can help you start, manage, and scale a successful locksmith business.

Whether you’re brand new to the trade or ready to take your company to the next level, this conversation is packed with actionable insights, proven systems, and mindset shifts to help you win in both business and life.

🕒 Timestamps

00:00 – Introduction: Meet Marty Jalove

02:45 – How reading changed the direction of Wayne’s locksmith career

06:10 – Marty’s top business book recommendations

09:30 – Why locksmiths should read The E-Myth Revisited by Michael Gerber

13:20 – Leadership lessons from Extreme Ownership by Jocko Willink

17:00 – The importance of mindset – Think and Grow Rich by Napoleon Hill

21:15 – Building habits for success – Atomic Habits by James Clear

25:40 – Applying business principles to the trades

31:00 – How coaching and mentorship accelerate locksmith growth

36:45 – Marty’s advice for new locksmith entrepreneurs

40:00 – Wayne’s closing thoughts and key takeaways

📚 Books Mentioned

The E-Myth Revisited – Michael E. Gerber

Think and Grow Rich – Napoleon Hill

Atomic Habits – James Clear

Extreme Ownership – Jocko Willink & Leif Babin

Man Up – Bedros Keuilian

The Perfect Day Formula – Craig Ballantyne

🎙️ About the Podcast

The Locksmith Security Network Podcast brings together locksmiths, educators, and business leaders to share real-world insights that help you grow your trade, strengthen your leadership, and unlock your full potential. Hosted by Wayne Winton, President-Elect of ALOA and founder of Wayne’s Lock Shop.

💡 Learn More:

👉 Book available on Amazon: https://a.co/d/1hnVbUp or through HPC/Hudson Lock Distributor

www.MasterHappiness.com

www.WhatsYourBacon.com

WaynesLockShop.com – On-demand locksmith training and certification courses

📘 Connect with Wayne Winton:

Instagram | Facebook | YouTube | LinkedIn | Locksmith Nation

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