Let's talk branding

LTB S2 002 Armin Vit, founder of Brand New and design spectator.


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A Brand New world

In this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity design for a long time. It makes him a really interesting guy to talk to. Enjoy!


We talk about:



  • How to learn the language of design

  • Armin's blog: Brand new

  • Reasons to do a rebrand

  • Recent Pentagram redesigns

  • The future of the ad agency

  • How Armin designs logo's and identities

  • The Airbnb logo redesign


You connect with Armin on twitter or on his arminvit .


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This episode is supported by HolaBrief


Very few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.


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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com
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