Rupert sits down with Lucas Casão and Guilherme Racz to chat about brand purpose at Smirnoff.

Lucas Casão and Guilherme Racz are Group Creative Directors at McCann New York.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.