Air Force veteran, entrepreneur and advocate, LUCAS RUWE talks about his path to co-founding HERO SOAP COMPANY and its mission to create a healthy product and donate to homeless veterans. Lucas' personal struggles integrating back into society after his discharge and his awareness of the problems of other veterans were the impetus to start his own company, beginning with only $500.00 and a vision. His story is one of inspiration, hard work and possiblitly, so check it out! And get some great spap too! www.herosoapcompany.com