Consumers can send powerful signals from their spending habits.

Let’s first say what sustainability is not.

It is not about spending more money. It is not about feeling guilty. And there is no one way to achieve sustainability.

Sustainability is being thoughtful about what you eat and what you buy.

As sustainable consumers,  we need to be consciously deciding where and how to spend your money.

In this podcast with sustainable lifestyle blogger Dr. Luci Petlack we try and understand the many different things consumers are doing to  connect it with the wonderful things that entrepreneurs are doing.

And along the journey we discuss issues of history and justice in the quest for this transition.