Graphic designer Lucinda Livingstone - frontperson in Cultdreams - tells me about their beginnings on the tennis court before the Apple store as a genius. After being accepted for a job at Sony, they worked on campaigns for Beyonce and Robbie Williams. All before making a jump to go freelance - for which she offers some solid advice. Find her work at instagram.com/bloodflowerdesign / bloodflower.bigcartel.com Photo by Ginger Dope

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