How did one big tobacco company convince women in the 1920s that they should start smoking when it was not only seen as socially unacceptable but also illegal? This PR stunt is one that went down in history books.

See our source materials and other info for this episode at www.willitstickpodcast.com.

How did one big tobacco company convince women in the 1920s that they should start smoking when it was not only seen as socially unacceptable but also illegal? This PR stunt is one that went down in history books. See our source materials and other info for this episode at www.willitstickpodcast.com.

Lucky Strike Gets Women Smoking

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

Business

Entrepreneurship

History

Marketing

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies Melissa &amp; Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. They break down the details to find out: Will It Stick?

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Lucky Strike Gets Women Smoking

Lucky Strike Gets Women Smoking