High Frequency Fridays

Lucy McCarraher, Founder of Book Magic AI, Rethink Press & Business Book Awards. Director of Dent Global. Author, Speaker, Book Mentor & Publisher

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This episode is full of really useful nuggets for business owners, and I can’t wait for an update from our guest on how her Scale journey is going because it’s been a while since we last spoke.

This episode is with Lucy McCarraher, co-founder and CEO of the recently launched Book Magic AI book-writing app; co-founder of Rethink Press; and founder of the Business Book Awards. She is also Director of Dent Global and the Publish Mentor of the Key Person of Influence programme, where I first met her back in 2016.

Lucy is the author of 13 books, and I know first-hand that she is the UK’s most experienced business book mentor and has mentored well over a thousand entrepreneurs, experts and business owners to write and publish their books.

Lucy is the Host of the ABOO – A Book of One’s Own online support and mentoring group for women authors and aspiring authors and runs women’s mastermind groups and

fiction-writing programmes.

Lucy started her first publishing company while she was still at university and has worked in publishing and the media ever since. She has a post-graduate diploma in teaching Creative Writing and Literacy.

Listen to learn:

  • When setting up a business, start with a Concept in mind with Expertise behind it.
  • The importance of Aligning your Passion to your Business.
  • How to avoid getting the WRONG staff.
  • Why you need to look for the good in things that disrupt the market, rather than panic about the bad things (i.e. AI).
  • The importance of Values.
  • Why you should celebrate “mistakes”.
  • How to know if you’re going in the right direction.
  • How to expand and set up new ventures that run whether you’re there or not.
  • Why you need to take Leadership – NOT Ownership – of your culture.
  • How to deliver your services to your customers in a
    • consistent, predictable, profitable & routine way.

    For more information about Lucy and her great work, visit:

    LinkedIn: linkedin.com/in/lucymccarraher

    Website: www.rethinkpress.com  and www.bookmagic.ai

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    High Frequency FridaysBy Martin Norbury

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