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Ludology Episode 59 - Hey! That's Mine!
As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect.
How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience? When can Loss Aversion hurt a game rather than help it?
Duration: 58:22
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By Erica Hayes-Bouyouris, Sen-Foong Lim
4.8
343343 ratings
As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect.
How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience? When can Loss Aversion hurt a game rather than help it?
Duration: 58:22
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