Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a strength training studio located in Minneapolis, Minnesota. Discover Strength runs 7 personal training facilities, the Discover Strength Franchise, and the Resistance Exercise Conference (REC).  In this episode, Luke Carlson talks about cultivating a powerful mindset, common mental barriers and how to overcome them, content consumption strategies, knowledge implementation, and much more.  Build a successful studio business with HIT Business Membership For all of the show notes, links and resources - Click Here

330 – Luke Carlson – How to Cultivate a Powerful Mindset

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselves automatically!    Al is the founder of Automated Muscle and is an experienced strength trainer and highly esteemed expert in high-intensity training (HIT). He has worked as the Director of Education for RenEx, Overload Fitness, and PHX strength, working with strength training masters such as Ken Hutchins, Josh Trentine, and Gus Diamantopoulos.   In this episode, we discuss how you can be the most effective at exercise instruction, how to make your clients love their workouts, his unique Metronome Method, and more — including some thoughts about personal training approaches that might be quite controversial!   If you want to sharpen your exercise instruction skills and stand out from your competition, this episode has a lot to offer you!  *** 

466 - The Metronome Advantage: Transforming Client Workouts with Rhythmic Precision with Al Coleman - Part 1

Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework?  Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men, but most importantly, he is an incredibly successful strength trainer and fitness business builder — and he can walk you through how to build your own wildly successful strength studio… if you're ready for it.  His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua If you're a HIT business owner or a strength trainer and you want to make the most of your skillset and help as many people as you can (including yourself), you need to give this episode a listen — you'll get the 4-step framework that will put you on the road to success and Pete will walk you through how to execute it.  Don't miss this one! *** 

465 - Accelerate Your Fitness Profits: 4 Steps to Client Growth with Pete Cerqua - Real-Time Q&A

Is your social media content attracting more clients or is it turning them away without you realizing it?  Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-selling author with decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua Pete talks about how to optimize the biggest keys to success when it comes to your social media posts, from the people you feature down to the language you use (and even some interior decoration tips), and most importantly, what effect your content should have on your audience. If you want to really tap into the power of social media to attract more clients, this episode is a must-see! *** 

464 - Social Media Mastery for HIT Entrepreneurs: Reviewing Your Social Posts with Pete Cerqua - Part 2

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approach, and the right way to execute from start to finish, along with the pitfalls you need to avoid.  If you want to get high-quality strength training clients fast, check out this episode! *** 

463 - Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows you how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching here If you want your personal training business to be ready to launch and not get knocked out of the sky mid-flight, this episode is for you! *** 

330 – Luke Carlson – How to Cultivate a Powerful Mindset

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