2024 marked a year of revival for the digital ecosystem with momentum continuing into the final quarter of the year. In this edition, Conor McKenna explores six reasons for optimism in 2025, AppLovin’s skyrocketing performance in 2024 after the launch of Axon 2.0., and dives into the discussion of the company transitioning from a platform to a key channel for marketers.

The Digital Media & Marketing ecosystem has experienced ~12 months of a muted M&A environment with lower volumes and fewer scaled deals compared to the highs that followed the pandemic and lasted through Q3 2022. Rather than a widespread shift to M&A, we are starting to see pockets of activity, driven by platforms with stable core businesses. Conor McKenna takes a closer look at these bright spots during the "year of uncertainty".

Download the full report to access all the data on AdTech, MarTech, and Digital Content: https://bit.ly/3RJIX6R

2022 headwinds hit the Ad Tech and MarTech sectors on a macro scale. We have talked about shares’ price cuts and valuations stabilizing towards historical norms, but what about the business performance? What were the expectations before these macro shocks? How did the sectors stack up?

Conor McKenna shares his take on the numbers and what's in store for 2023. You can download the full report to access all the data on AdTech, MarTech, and Digital Content: https://bit.ly/3mbfMfG

Amidst the worst H1 in 52 years for the S&P, the Digital Media and Marketing ecosystem has not been immune to the exogenous factors plaguing the broader economy. Ongoing inflation, rising interest rates, the continued conflict in Europe, and the threat of a recession at home have put pressure on public equities and raised market uncertainty, which is the biggest inhibitor of deal-making. Conor McKenna explores some of these areas including the business fundamentals and underlying ecosystem trends that remain strong in the Ad Tech, MarTech, and Digital Content verticals.

Download the Q2 2022 Market Report - https://lumapartners.com/content/presentations/q2-2022-market-report/ 

Key Segments:

Public Markets 0:35

M&A 2:47

Fundamentals & Trends: 4:32 

With a challenging start to the new year in the digital sectors, we explore how the public markets and M&A were affected and what can be expected moving forward. 

As always, LUMA’s Q1 2022 Market Report is available for download.

Key Segments:  

Public Markets 0:33

M&A 2:27

Breadth & Depth Revisited 3:23 

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2021 was an exciting year for Ad Tech, MarTech, and the public markets. LUMA Director Conor McKenna dives into “Breath & Depth” and emerging trends from the year’s deal transaction activities.  LUMA’s 2021 Full Year Market Report is available for download. It’s a robust, over 100 pgs, in-depth analysis of the M&A activities in the digital ecosystem: https://bit.ly/3G72NjF

Key Segments:  

Breath 0:43

Depth 3:36

LUMA Director Conor McKenna shares his views on valuation stabilization in the Ad Tech & MarTech sectors & CTV trends impacting Ad Tech, MarTech, and Digital Content for Q3 2021. Download LUMA’s Q3 2021 Market Report for an extensive view of the sectors & market activity.  

Download LUMA’s Q3 2021 Market Report

Key Segments

Stabilizing Markets 0:33

CTV Trends 3:04

During Q2 2021, the Digital Media and Marketing ecosystem continued to exhibit significant momentum in deal making. M&A surged within Ad Tech, MarTech, and Digital Content, with massive year-over-year increases from the pandemic-induced nadir of Q2 2020.

Download the featured content to get smarter about the sector: https://lumapartners.com/content/presentations/q2-2021-market-report/

Riding on the momentum from the end of 2020, Q1 2021 represented another strong quarter across the Digital Media and Marketing Ecosystem. We saw significant M&A and capital markets activity throughout the Ad Tech, MarTech and Digital Content sectors, as companies put the pandemic-induced lull of mid-2020 in the rearview mirror.  

Download the featured content to get smarter about the sector: https://lumapartners.com/content/presentations/q1-2021-market-report/ 

SPAC LUMAscape: https://lumapartners.com/content/lumascapes/spac-lumascape/

LUMA is excited to announce a bold new refresh of our Market Report! The Full Year 2020 Market Report!

2020 was a crazy year in many ways. With so many stories to unpack in Digital Media and Marketing, we decided there was no better time to refresh our materials and deliver even more in-depth analysis of the ecosystem. We will continue to deliver detailed M&A and capital markets coverage of the Ad Tech, MarTech, Digital Content, and D2C sectors but now with new features and analysis.