In today’s episode, I have a friend of mine from my Los Angeles days, Carrie Kish. Carrie is the partner and CEO at Culture Sync, which is a management consulting firm that specializes in leadership development, and cultural change. She’s got over 20 years experience of consulting and leadership trainer and coach.

In this episode, we talk about how Carrie is able to handle multiple businesses, what her “great gift” is, and how can a person find their own.

She gives us great insight on how she develops rapport with people using language, what her research shows on why some companies outperform others, and how to think about money.

What you’ll learn in this episode of Luminary Business:

* 2:10 How to find your passion and outrage (and use this to be a strong leader)

* 3:04 What CultureSync does: Leadership training and culture development

* 5:45 What is a “Great Gift”

* 7:45 Carrie’s Great Gift

* 11:38 Types of companies CultureSync works with

* 14:41 How to build rapport using word maps

* 20:47 How to change engineers to accept their spiritual side

* 25:35 Following money vs. following passion

* 27:23 You are compensated for the value you give

* 30:50 Trying to monetize everything limits your success

* 31:56 How and why do some companies outperform others

* 48:00 How to justify investing in CultureSync

* 41:25 The one thing to do everyday

Resources mentioned in the post:

* Leadership Unleashed Podcast

* Tribal Leadership TED talk

* How to Build High Performance Teams Carrie Kish YouTube Video

* Culture Sync

In this episode of Luminary business, we are talking with Bob Burg, who is the international bestselling author of the Go Giver book. It has now become a movement that is changing they way people do business around the world by helping them become more focused on giving. The book has been translated into 25 different languages and has sold over to 50000 copies worldwide.

In this episode we go deep into the sales process and why the Go-Giver method works. We talk about why people buy, and how to shift your attitude from getting to giving. Most importantly, we talk about the five laws of stratospheric success and how they will help you become more influential and grow your business. 

What you’ll learn in this episode of Luminary Business Podcast:

* 2:20 Shifting one’s focus from gifting to giving

* 2:50 Why do people buy?

* 3:25 Understand the difference between price and value

* 6:15 Value is always in the eyes of the beholder

* 8:15 Ask questions to identify wants, needs and desires

* 8:50 This is what a great salesman do?

* 8:56 Five laws of stratospheric success

– The law of value

– The law of compensation

– The law of influence

– The law of authenticity

– The law of receptivity

* 17:00 Marketing Bridge – need want and afford

* 23:00 Money is an echo of value

* 26:00 The sale is always about the other person

* 27:50 How to incorporate this everyday

* 30:40 How Bob writes sales letter

* 32:25 Thegogiver.com

Resources mentioned in the podcast:

The Go Giver book

Hello and welcome to the “marketing automation” episode of Luminary business. My mission is to help you develop the skills and habits needed to unlock your true potential, optimize your business and create a life you love.

Today I have with me Tyler Garns. Tyler is the founder of Box Out Marketing, an internationally known marketing automation, lead generation leader.

While director and VP of marketing at Infusionsoft, he led the charge to grow their marketing leads from 300 per month to 25,000 leads per month and in this episode he shares his top advice for seeing exponential growth in your business.

Since then, his team at Box Out Marketing has been one of the leading Infusionsoft consulting, implementing, and training team worldwide. He has helped thousands of businesses grow their sales and marketing strategies to drive result for their business.

He’s a highly sought after guy. He has worked with some of the biggest names in the industry including Frank Kern, Perry Marshall, etc., and he regularly speaks on stage at marketing events around the world.

In this episode, we talk to Tyler about Infusionsoft and marketing automation and deliver actionable advice you can use to grow your business.

He talks about why Infusionsoft is better than other solutions out there in the market, how to get started with marketing automation and three campaigns that every business needs to implement right away to be successful.

What you’ll learn in this episode:

* 2:57 How does Tyler serve clients?

* 3:42 The coolest event in So-Cal: The Five-man Jam

* 6:32 Why infusionsoft is better than other solutions out there

* 9:09 Infusionsoft is like a Ferrari in your garage

* 12:47 Automation is more than just following up

* 14:12 Anyone can setup automations today

* 16:10 Client’s need to learn it themselves to get the full benefit

* 17:00 Fallacy of Automation (and how to avoid it)

* 17:22 Types of Clients that find success with automation

* 19:05 Top 3 campaigns to setup now to grow your business

* 21:40 How to think: The Power of One

* 26:00 Complete customer lifecycle workshop

* 32:30 Tyler’s number one tip for success

Resources mentioned:

* Box Out Marketing

* Complete Customer Lifecycle Workshop (where you can work with Tyler one-on-one)

* Infusionsoft

Marketing automation expert Tyler Garns reveals the TRUE secrets to his success (hint: they have nothing to do with the tools he uses.)

In the first episode, we covered his history as VP of Marketing for Infusionsoft, his consulting business, and how he became successful. In this episode, we go inside his head and figure out what are those critical strategies you’ve used and the perspective you’ve had in life in general which has allowed you to be successful.

Listen in as we discuss his daily routine, how he structures his mornings, and how he gets over the afternoon slump. He also gives a very interesting insight into how religion has impacted his business decisions.

We also go over some personal and business habits like documenting your processes, finding our “Great Gift”, etc.

What you’ll learn in this episode:

* 1:30 How to structure the miracle morning

* 3:49 Successful people usually get really early

* 4:56 Parable of the Talents

* 8:42 How to decide what to put on the calendar

* 9:30 Scheduling time for other people

* 11:50 How to manage your energy throughout the day

* 12:18 We are capable more than we allow our bodies

* 13:49 Things that have an biggest impact on success

* 18:00 Documenting every process

* 19:35 How not to hire and how to fix that

* 24:00 Exercise to identify your Great Gift

* 26:20 Tyler’s “Great Gift”

* 29:57 Ask questions instead of solving the problem

Resources Mentioned in this podcast:

* Box Out Marketing

* BestSelf Journal

* The Miracle Morning by Hal Elrod

* Infusionsoft

If you’ve ever thought “How is my company able to hit all time high revenue but I still never have any profit?”, then this episode of Luminary Business Podcast is a must listen!

Today I interview Mike Michalowicz, author of Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First, and his newest book Surge.

I originally met Mike at Michael Port’s event for the new book “Steal The Show” and was immediately drawn to his quirky fun approach to accounting. SAY WHAA??? Yes, Mike Michalowicz is actually an accountant with a personality!

In today’s episode we dive into a well known law, Parkinson’s Law and discuss how understanding this simple law can have a dramatic effect on your businesses profitability (measured by how much money is in the business owners bank account at the end of the year)

“When something comes last, it gets ignored” [Tweet that!]

What you will learn in this episode of the Luminary Business Podcast:

* 3:55 The Profit First formula

* 8:15 Parkinson’s Law

* 11:52 How to apply the Profit First system

* 17:22 Start small—1% is all you need

* 18:15 Why you need to move it to a separate bank account

* 19:28 Why do people fail at this system?

* 21:50 The birth of Profit First formula

* 23:25 Success stories of the Profit First formula

* 30:05 The quick way to start with the Profit First system

* 34:00 Go to his website (www.mikemotorbike.com), it’s hilarious

* 34:17 Surge, Mike’s new book

Resources mentioned in the podcast:

* Mike Michalowicz’ awesome books (go get one, they are funny and incredibly helpful):

* Toilet Paper Entrepreneur

* The Pumpkin Plan

* Profit First

* Surge

Mike’s approach reminds me of one of the all time classic book “The Richest Man in Babylon” but his approach is particularly relevant for struggling entrepreneurs (and rapidly growing businesses that still never seem to have money left at the end of the year—no matter how big they get).

Mike is a playful and entertaining guest and on top of being a super valuable resource to anyone looking to master the art of managing their finances, he’s one heck of a nice guy.

Ready to take your business to the next level? Join the Luminary Business Community today.

Enjoyed this episode? Subscribe to the podcast on iTunes.

In this episode of the luminary business podcast I talk to Dave Logan. Dave is the author of Tribal Leadership and  is a professor of leadership and negotiation at USC. He is also the CEO of CultureSync which is a management consultancy firm specializing in cultural change, strategy, and negotiation.

This episode we talked about how powerful language can be used to gain attention of different people. How he uses strong powerful language to create intimate convert conversation in the corporate world and the dark side of leadership.

Another interesting thing that we discussed was how people get angry at different things but they don’t do anything about it. He explains why we should get angry but in a civil way. He talks about keeping outrage log so that you can keep an account of what bothers you and how to make a difference in the life of other people. 

What you’ll learn in this episode of Luminary Business Podcast:

* 10:30 Sync your culture with strategy

* 11:30 Using powerful language to gain attention

* 14:00 How to corporate signal intimate conversation

* 16:30 How to use the F word to build trust

* 18:00 The Dark side Leadership

* 24:02 How can coaches differentiate themselves

* 26:22 Everyone wants to be a good leader

* 26:56 The amazingly simple way to solve most problems

* 28:45 Get mad at something but don’t lose your head.

* 32:02 Companies don’t know how to deal with people that get mad

* 36:25 Captain Kirk’s Story on Dark leadership

* 39:25 People get mad all the time, but don’t remember it

* 41:25 Why you must keep an outrage log

* 45:00 Why do we forget the times we get angry

Resources mentioned in the podcast:

* Tribal Leadership by Dave Logan

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This is second part with Dave Logan. In the first part, we discussed Dave’s philosophy on leadership and how to become better at it. In this episode, we get a little bit personal. We dive deep into the personal habits of Dave and try to uncover the routines that have made him successful.

One of the things that you will learn after listening to this episode is how to attract great mentors. Dave gives us a specific formula of how to look for for mentors in our tribe and and also gives us a word mapping exercise on how to find the best language and discussion points to find a great mentor. Another interesting concept that we discuss is why we should have a “not” to do list.

What you’ll learn in this episode of the Luminary Business Podcast:

1:10 Dave’s Morning Routine

5:00 The big rocks analogy to think about your day

6:05 The benefits of exercising

 7:30 How to attract great mentors – the formula

8:12 Think about your tribe and then look at the mentors in the tribe

11:42 Word mapping to get mentors

14:25 3 components of a great gift

18:00 Dave’s “not” to-do list

 

Useful Resources:

Rocks and Sand Video (sorry this was the best I could find on YouTube):