Joe is co-founder and co-owner of Riverbend Consulting, where he manages the sales and advertising teams. Joe also heads up the brand partnership and referral divisions. He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. Joe loves spending time with his wife and kids. He can be found playing catch with his boys and even drawing princess pictures with his daughter! He has founded and run successful businesses in multiple industries including e-commerce and wholesale/manufacturing. In today’s episode, we are going to go over what Amazon sellers need to know about D2C and Retail! We’ll be talking about how private label sellers who have successfully grown their brands online have new opportunities to launch their products in retail stores. The results? More channels, better up-front cash flow, and brand equity.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

Diane Boerstler AKA Hypnotic Amazon Copywriter is back again on the podcast to dive deep into perfecting copywriting on your Amazon Listing, and explain techniques you can use today across platforms. Diane breaks a Lunch With Norm record by offering Wheel of Kelsey Prize valued at over 25k!!! When people ask Diane, “What do you do for a living?”, her favorite response is, “I print money out of thin air.” And she literally does; helping 1000’s companies scale profits to the tune of over $6 Billion dollars as the Hypnotic Amazon Copywriter. Not to mention billions more in her now not-so-secret-life as an M&A business investor where she helps both sides of the table - advising owners who want to sell on how they can exit for top dollar by leveraging the current assets, products and services they already have in place - all while consulting with the potential owners about the creative financing techniques they need to acquire the business without wasting time on banks or government loans.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

In this episode, Michal Oron is here on the podcast. The Co-Founder & CEO of Fortunet provides the main reasons for why & when to sell an Amazon business. Find out everything you need to know in 2021. Michal is a lawyer and manager, with over 23 years of experience. Michal held senior positions in international leading companies and brands, including as VP Business Development and General Counsel. She managed and led various transactions and projects, including M&As, JVs, public offerings in the U.S and Israel, international transactions, program management and others. Michal holds LLB from Tel-Aviv University, within the IDF academic reserve, and LLM from Bar Ilan University.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

Elena Saris is an incredible eCommerce seller who joins us again for another great episode. In this episode, we talk about the mindset of online sellers, and dive into unconventional strategies for your ecom store. Find out how Elena generated millions of dollars from an "ugly" website. After a successful 25 year career as a deputy public defender, she realized it was time for Chapter Two.  She started an e-commerce business from scratch, first as an Amazon seller and as a store owner on the Shopify platform. Her Shopify stores have generated over $2 million dollars in sales in under two years. Elena is the co-founder of Source In Asia and Ecom Roadmap which teaches regular folks how to sell successfully online. She still practices law but limits her practice to murder cases where the death penalty is being sought. She is a frequent speaker on mindset and marketing and is a television consultant for TV shows focused on the criminal justice system.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

Our PPC expert, Brian R. Johnson is back for another episode of Lunch with Norm. In this episode, we dive into PPC trends in 2021, optimizing product video ads, and tips on targeting your ads! Brian has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and, his flagship advertising agency, CANOPY Management (multi-service, “done-for-you” Amazon agency).

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

Pip Harland is an eCommerce Scaling Strategist, One Young World Ambassador and ACA Chartered Accountant. After building a successful ecommerce business whilst balancing a demanding corporate consulting career helping Fortune 500 companies streamlined their operations, she knows exactly what it’s like to manage a lot of moving parts and balance it all. Over the years she has learnt exactly how to (and how not to) scale an ecommerce business, without needing to work all the hours. She is now on a mission to help other ambitious ecommerce business owners scale their business to seven figures and beyond without burning out in the process. In today's episode, we dive into 3 major aspects of your business: systems , support  and cashflow. 

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

We have a very special episode today. Meet the Senior project manager behind Norm Farrar, Vandana Rastogi. In this episode, Norm and Vandana discuss the inner-workings of Norm and his businesses, and the working relationship they have built over the last year and a half. They discuss how to properly delegate tasks, the importance of SOPs, and how to find employees that will stick around. This dug deep into the intricacies of managing an online business.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

Chris Tyler is the Director of Amazon for OMG Commerce. In this episode, Chris goes over the lessons he's learned from auditing over 100 Amazon PPC Accounts. Chris goes in depth with the Beard Nation's Amazon advertising questions. But what is OMG Commerce? OMG Commerce is a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 3% of all Google Partner agencies worldwide. OMG Commerce provides high-quality tools, training, and resources. They can help your business scale by leveraging the latest tools and tech.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar

CSO of Retail Empire - Talor Ofer has been selling products offline to retailers and specialty stores in the USA since 2005. In this episode, Talor helps explain how to enter retail. We talk about how to sell to retailers, the other selling channels are out there for us, Amazon/online vendors, and where/how can we start selling on those channels? We barely scrap the surface in this interview and we look forward to going even farther in depth on another episode! Talor drops some serious knowledge as he has sold to over 60 different retailers across the USA, his vast experience shows in his work today, both continuing to sell his own brands and coaching online vendors on how to expand their sales to many different platforms. 

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Produced by Kelsey Farrar

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Serial entrepreneur and host of Wizards of Ecom podcast - Carlos Alvarez is joined us for special bonus episode! In this episode, we are talking all about the different product opportunities available to Amazon and Ecom sellers in 2021 including Offerup, Shop Loop, Etsy and Ebay! Carlos Alvarez, a successful Amazon retailer, who created Bluebird Marketing Solutions to empower online sellers with the techniques he learned over 20 years. He is also the founder of Wizards of Amazon, the largest Amazon Seller Meetup group in the world, a frequent keynote speaker at events and conferences, Meetup’s first City Organizer, and a Fiverr Community Manager for the city of Miami. Alvarez was recently featured in Miami Herald and Washington Post.

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Produced by Kelsey Farrar

Theme Music by Hayden Farrar