Estate Agency in the AI Era: Why Your Digital Plumbing Matters

In this episode, Ben and Idive into how the rise of AI search engines like ChatGPT and Gemini is changing the way vendors and buyers find estate agents. Whether you are looking to future-proof your agency's lead generation or simply understand the essential "digital plumbing" required to rank in the new era of search, this conversation with Google My Business and AI expert Ben Marley covers all the essential details.

What you will learn:

• Why AI-generated leads are highly qualified and dramatically reduce your local competition.

• The vital importance of EEAT (Expertise, Authority, Trustworthiness, Education) and how to feed the machine.

• The surprising reason why claiming your Bing profile is crucial for showing up on ChatGPT.

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