Bath time is big business around the world. And for LUSH, that has meant a lot of social media
followers. Its UK Instagram channel has more than a half million devotees, while Facebook
claims another 400 thousand fans, and Twitter connects with 200 thousand Lushies. So why
would the company throw in the towel on social? Is this a sincere decision or a PR stunt?

Bath time is big business around the world. And for LUSH, that has meant a lot of social media followers. Its UK Instagram channel has more than a half million devotees, while Facebook claims another 400 thousand fans, and Twitter connects with 200 thousand Lushies. So why would the company throw in the towel on social? Is this a sincere decision or a PR stunt?

LUSH UK’s Soggy Social Media Plan

Flack Pack is the official public relations podcast of Washington, D.C., focused on PR issues, techniques, news, and topics of interest to flacks everywhere, especially in the Swamp!

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LUSH UK’s Soggy Social Media Plan

LUSH UK’s Soggy Social Media Plan