How far can marketing hype carry a brand?

Mark Mazzarese, a fifth-generation jeweler, and I cover:
 → When storytelling and influencers outshine real craftsmanship
 → Surprising lessons from luxury fakes and fails
 → What makes a brand genuinely high-end today
 → How custom tech like in-ear computers is changing the game
 → Why perception often beats product quality

Listen now!