Luxury Listing Specialist - Dominate High End Listings In Any Market

The onset of COVID-19 threw a massive wrench in the works for agents looking to enter the luxury space, but it doesn’t have to be a barrier to entry. That’s because, pandemic or not, people will always need somewhere to live. 

Still, it’s understandable for agents new to the space to have some concerns taking their business forward during this period. Which strategies guarantee great results in any market? What can you do now to set yourself up for long-term success? 

The truth is, much of your response to the current situation should be similar to what you should be doing anyway: building extensive knowledge on your market and providing outstanding service. 

In this episode, CEO of EXIT Realty Corp. International, Tami Bonnell shares how to make your mark on the luxury space in any situation. 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series. 

People will pay for a high level of service, especially in luxury. -Tami Bonnell

Three Things You’ll Learn In This Episode

Guest Bio-

Tami Bonnell is the CEO of EXIT Realty Corp. International and an internationally renowned speaker. With over 3 decades of experience in the real estate business, Tami is an industry veteran. She’s also an information junkie passionate about investing in people and setting them up for major success. Tami has been honored by STEMconnector®️  as one of its 100 Corporate Women Leaders in STEM, and in 2019 she was recognized by Stefan Swanepoel as one of the 200 most powerful and influential people in real estate, and among the top 10 women leaders. 

To find out more about Tami and EXIT Realty, head to:

Exitrealty.com

To receive Tami’s mobile business card, text ‘TAMI’ to 85377

And to receive a free video of the ‘4 Minute Million’, text ‘4MM’ to 85377 ‘

Are you going the extra mile to create conditions in which your sellers feel most at ease? The value of safety and security simply can’t be overstated. Today I’ll be sharing the pros and cons of putting homes on the market during this unprecedented time. While there are plenty of things you can do to make sellers feel more comfortable with listing now, it really depends on how motivated they are and how they feel about this particular fact: If they don’t put their home on the market now, there’s a 0% chance it’ll sell; if they do list their home, they have a 50% chance of selling.

In light of the coronavirus outbreak, having an online marketing strategy has become critically important in our business. Today I’ll tell you how to craft a successful online marketing strategy by following a few key steps. First, your listings need to have amazing photos. If their photos are terrible, nothing else matters.

When 2020 began, none of us could have predicted the worldwide shutdowns that would take place. With so many barriers to business as usual, many agents found themselves afraid to connect with clients and have been stagnating as a result.

However, some agents took this time to pivot strategies and connect in new ways, like video, and they’re the ones who will be seeing great results for the foreseeable future.

As more places reopen, those of you who have been using video will need to rethink strategies again. How can you use technology to connect with your database in new, unexpected ways? For those who didn’t take action sooner, how can you rectify that and rekindle neglected relationships? 

In this episode, President at eXp Global, Mike Valdes joins me to discuss how to stay afloat in an uncertain market using video technology. 

This podcast was originally recorded on Michael LaFido’s Luxury Lunch & Learn series.

Seeing each other is invaluable, and that’s what makes video so effective. -Mike Valdes

Three Things You’ll Learn In This Episode

Guest Bio-

Mike Valdes is the President of eXp Global. He first joined the brand in May 2020 and previously served as eXp’s Executive Vice President of Expansion, where he was tasked with building on the successful footprint in Canada, Australia, and the UK. Prior to joining eXp, Mike held various positions at Sotheby’s International Realty and served as the Senior Vice President of Global Servicing at Realogy Holdings Corporation. Passionate about helping others reach success, Mike is also the host of The Global Luxury Real Estate Mastermind podcast. 

To find out more about eXp and Mike, head to:

https://www.exprealty.com/

https://www.glrem.com/

https://www.linkedin.com/in/michaelvaldes1 

Links and products mentioned in this episode:

Hope you are staying healthy and positive. The coronavirus has caused the real estate industry to go digital, and today I’ll educate you on a great digital marketing strategy: the drive-by open house. This is a strategy my team has used in the past to generate more online views, which increases the probability of more qualified showings.

The luxury market can be extremely intimidating, especially for newer, less experienced agents. 

The truth is, there’s no ‘one’ way to excel in luxury real estate, and questioning your abilities only stops you from trying in the first place. You have to stop letting fear dictate your actions, but that can be easier said than done. 

How can you get over your feelings of self-doubt for good? 

In this episode, you’re invited to a coaching call with Keller Williams agent Ruby Goings, a newly-licensed agent (licensed for less than a year) who is determined to make a name for herself in the luxury space but doesn't know how to get started. I break things down for Ruby and give her the blueprint to breaking into luxury. 

Position yourself as an expert, because while generalists get paid, specialists get wealthy. -Michael LaFido

Three Things You’ll Learn In This Episode

Guest Bio:

Ruby Goings is an agent with Keller Williams. Although newly licensed, she is determined to make her mark on the industry and has her sights set on the luxury space.

Whether you’re a team leader, a broker-owner of a boutique, or a big franchise owner, the importance of having a luxury division that offers agents the best tools and resources can’t be overstated. Having a strong luxury division will help attract top-producing agents, and it will also boost the credibility of a brokerage's brand.  

Real estate professionals are more than just salespeople, we’re community builders and leaders. That means it’s up to us to be there for those who need us.

It’s easy to get caught up in the business aspect of real estate, but we have to remember that at its core, real estate is a people’s business. We need to shift our focus towards supporting our communities and approaching from a place of service. 

What can we do to show our markets we put their needs first and are interested in more than a sale? How can we step up to the challenge of being pillars of strength?

In this episode, Vice President of Business Development at Better Homes and Gardens Real Estate, Joseph Magsaysay shares how to show our communities we care. 

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode

Guest Bio-

Joseph Magsaysay is the Vice President of Business Development at Better Homes and Gardens Real Estate. He is also the CEO and President of The Impact Team International. Joseph is passionate about helping his clients achieve the American Dream of homeownership and counts problem solving as one of his areas of expertise. A master networker, Joseph loves any opportunity to connect with others and serve his community. 

To get in contact with Joseph, head to:

To find out more about Better Homes and Gardens Real Estate, visit:

And for more on The Impact Team International, go to:

Hope everyone is staying safe out there with the Coronavirus. Have you had trouble converting potential clients into clients in the past? Today I’ll share a solution to this problem. The answer is simple: be more likable. Perhaps you have heard the famous quote from Theodore Roosevelt: "Nobody Cares How Much You Know, Until They Know You Care."  

With so many changes going on in our world, many agents previously interested in entering the luxury space are now feeling more cautious. However, if you go into the space equipped with the right tools, there’s no reason why you shouldn’t see amazing results.

This podcast was originally recorded on Michael LaFido's Luxury Lunch & Learn series.

Three Things You’ll Learn In This Episode

Key advice for both veterans and new agents looking to enter the luxury space:

How to make the most of educational resources on luxury:

How to come out of this period more successful than ever before:

Never underestimate the power of a human “touch”. People work with those they know, like, and trust, so reach out to clients and build authentic relationships with them.

Guest bio-

Taylor Somera is the Manager of Partnership Programs at Realty ONE Group. She has played an active role in establishing the group’s new ONE LUXE luxury division. A self-motivated go-getter and creative problem solver, Taylor has been instrumental in streamlining processes using technology to boost efficiency. 

To find out more, head to: