Send us a text

Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. 

Lychee Spritz
This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite.

Ingredients:

• 1 cup ice for serving
• 1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li)
• 3 oz. Prosecco
• 1/2 teaspoon lime juice (about one lime wedge)
• Garnish: 1 slice of lime and 1 sprig of fresh mint

Directions:

1. Add ice to a large wine glass.
2. Pour over the lychee liqueur.
3. Gently pour the prosecco over the glass so you achieve the ombré effect.
4. Squeeze in half a teaspoon of lime juice.
5. Give one gentle mix and garnish with a slice of lime and sprig of mint.