Contact us: https://bit.ly/3zJGAHx

What’s the difference between marketing and advertising? In this episode, we'll define the terms, help you develop your marketing and advertising strategies, and give you entrepreneur advice on using each area in a way that works for your business. ​

If you don’t know the answer to this question, then please stop what you’re doing right now and listen to this full episode!

If you think that these two words are interchangeable and mean the exact same thing, then you too, should stop what you’re doing right now and listen to this full episode.

If you do not know the difference between marketing and advertising, then it’s highly unlikely that you are doing either very well.

And in our experience working with THOUSANDS of small businesses over the last decade, many of the people we talk to do not know the fundamental difference between marketing and advertising.

So today, we're going to fully break down the differences between marketing vs advertising and help you understand which approach is best for your business.

➡ Check out our blog: https://www.lyfemarketing.com/blog/ma...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

The 4 Ps of marketing, also known as your marketing mix, is something you may not be familiar with. That's why we're giving this simple marketing tutorial - so you can learn the basics of marketing and use that knowledge to develop successful marketing campaigns.​

The same 4 Ps that are responsible for Tesla outselling every small-midsize luxury car manufacturer in the US are also responsible for helping LYFE Marketing, a small business, become recognized as one the fastest growing companies in the US, two years in a row.

So today, we'll be breaking down the 4 Ps of marketing into an easily understandable format so you can use them to grow and maintain a thriving business.

➡ Check out our blog: https://www.lyfemarketing.com/blog/un...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3hgnFNO

Search engine optimization covers a lot of area, and in this episode, we're breaking down the different types of SEO you need to know. From on-page vs off-page, to white and black hat tactics, and more - we're giving you organic SEO methods that can help your business grow.​

SEO is like climbing a mountain. It takes time. It takes effort. You might even want to stop and turn around. Then...you get to the top and the view, well in this case the website traffic, makes it all worth it.

So, before you embark on your SEO journey, you want to know the different types of SEO there are.

To make it easy, we're breaking up the types into three categories: Guidelines, Optimization, and Strategies.

Ready to dive in? Start listening!

➡ Check out our blog: https://www.lyfemarketing.com/blog/ty...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

Marketing research may seem overwhelming, but it's crucial for your business. Here's your step-by-step guide explaining the market research process, how to do market research, and market research tools and analytics that will help you improve your marketing funnels.​

Marketing research is important because you want to have it nailed down before you even think about marketing.

In fact, in 2006 Microsoft released a product called Zune that was supposed to compete with Apple’s iPod.

But the product was discontinued in 2011 because they failed to differentiate themselves, and according to a former Microsoft executive, it just didn’t give people a reason to choose it over the iPod.

So clearly it’s important that your marketing research is on point.

And in this episode, we’re going to take a look at some of the steps we take to do marketing research.

➡ Check out our blog: https://www.lyfemarketing.com/blog/ma...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3h6asHr

One of the most challenging parts of growing a small business is advertising. But luckily, we're giving you advertising advice, lead generation marketing tips, and strategy development tools that will help you successfully promote your business.​

How in the world, are you going to compete in a world where some companies can afford to spend over $15 billion per year in advertising?

How do you compete with that?

Two words.

Underpriced attention.

You need to advertise in places that are not already saturated with big competition.

And, where your customers are spending most of their time.

As daunting as a task this may appear to be, small business after small business are defying the odds and quickly growing their business.

Fortunately for these small businesses, the Internet has played a major role in their ability to quickly act on underpriced attention.

And they are growing their businesses, and their marketing budgets as they grow, as a result of taking advantage of this once in a lifetime opportunity.

Today, we're explaining the fundamentals of how to advertise a small business. We're giving you the most effective small business advertising tactics based on our agency experience in working with small businesses.

➡ Check out our blog: https://www.lyfemarketing.com/blog/sm...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

ROI, ROAS, ROMI- what do these mean?! In this marketing 101 crash course, we're going over important digital marketing terms that you should know. We'll cover a wide range of marketing communication and ad industry terms, so that you can always be in-the-know.

The digital world is full of marketing terms and acronyms that can literally feel like you are speaking another language. It can be overwhelming.

Even the term "digital marketing" is an umbrella term used to describe any type of online marketing including search engine optimization, social media marketing, advertising and email marketing.

But, after 10 years in the field of marketing and helping hundreds of clients see amazing results, we have a pretty good grasp on the important terms you need to know to create, measure, and analyze your marketing campaigns.

And today, we're going to take you through a crash course on the language of marketing.

To make it easy to remember and associate, we'll be breaking up the terms into different categories including website, social media marketing, social media advertising, search engine advertising, search engine optimization, and email marketing.

➡  Check out our blog: https://www.lyfemarketing.com/blog/ma...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

If you're trying to build a following on Instagram, then this episode is for you! We're telling you everything you need to know about effective Instagram marketing, Instagram ads, and marketing strategies for small businesses.​

We’ve generated thousands and collectively millions of followers with Instagram.

We’ve generated thousands of website hits through Instagram.

We’ve also generated thousands of sales with a return on ad spend of over 7x!

So it’s safe to say that we know what we’re doing when it comes to Instagram marketing!

And if you want to learn how Instagram marketing can help you and your business, then stayed tuned and listen to this entire episode.

➡  Check out our blog: https://www.lyfemarketing.com/blog/in...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3hgnFNO

Everyone wants to rank on Google, but only a few actually make it to the top. Luckily, our SEO tutorial for beginners is here to help you improve your SEO techniques and help you achieve top Google rankings in 2020 and beyond.​

Today, we are going to give you the SEO tips to rank for some of the most competitive keywords you can think of, like “What is SEO” for example, which gets searched over 1,000 times each month.

We are sharing the same SEO tips we used to drive over 4,000,000 website visitors to our website.

➡  Check out our blog: https://www.lyfemarketing.com/blog/se...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

Humans are visual creatures, and we're so visual that colors can play a vital role in influencing our purchasing decisions. In this episode, we're explaining marketing color psychology, what brand colors mean, and how to pick the right colors for your branding.​

In fact, in a study done by performable, where they tested which color button between green and red would have the highest conversion rate.

They found that red buttons increased their conversion rate by 21%.

In other words, they increased their conversion rate without changing anything about the page except for the color of the button.

That’s the power of marketing color psychology.

But why is this? What is it about certain colors that spark people to take more action.

And how do you know which colors to use, so you can improve your marketing?

Well in this episode, we're going to touch on the psychology of marketing colors.

➡  Check out our blog: https://www.lyfemarketing.com/blog/co...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Contact us: https://bit.ly/3zJGAHx

Your customers, both current and potential, are everywhere.  And nowadays, customer engagement is an extremely important area to focus on. Today, we're telling you the definition of customer engagement and how it helps your digital marketing campaigns.​

As the internet has grown, and continues to grow, the number of platforms you can reach your customers on grows as well. Gone are the days of only seeing “customers” when they walk into your storefront.

So, today I’ll be unpacking customer engagement, why it’s important, how to measure it, and how to create a customer engagement strategy that works.

➡  Check out our blog: https://www.lyfemarketing.com/blog/cu...​

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.