Lynda Oniah, founder and creative director of StandTallJeans, is a tall woman who faced the challenge of finding stylish, long-enough denim for herself. Driven by this personal struggle and inspired by her father’s entrepreneurial spirit, Lynda transitioned from a successful banking career to pursue her passion for fashion. After earning a Master’s Degree in Management and graduating with honors from the San Francisco Fashion Institute of Design and Merchandising, she founded StandTallJeans to address the market gap for well-fitting, fashionable denim for tall women. Based in California, Lynda is dedicated to creating high-quality, stylish pieces while upholding ethical and sustainable production practices.

StandTallJeans Website 

Discount code: STJTHX20 for 20% off your purchase plus an extra 10% if you sign up for our VIP emails. Gift cards also available

Books: 

Positioning: The Battle for Your Mind Al Ries and Jack Trout