It’s been a rough quarter for many SaaS and tech companies. Let’s dive back into basics, marketing led programs and building trust across teams.

I’m looking back the decades I’ve hosted events, specifically campfires for friends, colleagues, neighbors and fellow car nerds, I reflect on ideas to explore for the modern marketer supporting a sustainable business.

What is the difference between demand gen, lead gen and capturing demand?

In talking to several startups looking to keep growing while facing an economic downturn, here is what I shared with them to keep their head up, focus and make progress.

Transition, chaos, ambiguity, it’s the name of the game at a high-growth startup. Master the basics, keep yourself grounded, and you will stay focused even when things outside your control create uncertainty.

Inbound, high intent or showing intent? What should as marketers be focused on? Hear my current thoughts on how to reduce tension between marketing and sales and develop holistic insights.

I’m not looking for Rockstars, I am looking for folks who lean in, have a team mindset, are agile and adaptable as well as have a personal North Star.

Is storytelling something B2B brands can leverage? What are some of the benefits of incorporating storytelling?

Remember the hype of asking marketers and content professionals to make something go viral? Let’s refocus our attention on creating a sustainable content marketing strategy that understands the needs of customers, meets their needs and builds trust that you are the solution qualified to meet those needs.