Consumers are paying more out-of-pocket for physical therapy than ever before. Many are seeking services without a referral from a physician. Direct access marketing is quickly becoming important to the success of a practice. Are you leveraging it? What is the best way to market directly to the public? Are many practices making mistakes in their efforts?
Listen as I dive into these critical questions.

M1:  Direct Access Marketing Advice - Private Practice Success for Physical Therapy and OT

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In this episode, James talks with doctor Kenneth Moses, MD a 20 year primary care physician.
LEARN:

What primary care physicians think PT’s actually do.
Why primary care physicians don’t refer to physical therapy as much…
How this physician makes decisions on who he sends patients to.
What physicians think about the, “No More Pills” campaign being put out by physical therapists.
What PT/OT’s can do to increase physician awareness of PT/OT services and potentially increase referrals.

FIND OUT

* How often do patients ask physicians where they should go for PT/OT?
* Do doctor’s google when trying to find a clinic to send to?
* A very unique marketing idea that PT/OT’s can do to educate primary care physicians and potentially increase referrals.


EP 19: What Physicians are Thinking Today and Tips to Increase Referrals

Do you want more patients from your community? Do you want to do better with Direct Marketing and rely less on physicians and grow your practice higher into the future?
If so, you must remove this common FEAR that plagues most marketing efforts.
“Fear??”
“Fear of what?” you might be asking.
This fear is deep rooted…and difficult to recognize.
It strikes most practice owners and it ruins their marketing efforts, wastes their money, and diminishes their results.
It’s the number one stumbling block to more direct access patients…and physician referrals.
Listen and find out what it is and how to get rid of it.

EP 18: The #1 Fear in Marketing

If PT and OT clinics improve their approach to billing and collections, AND improve their expectations placed on patients, they can start winning in private practice.
The days of being passive, submissive and meek are over.
The days of allowing insurance companies and Mediccare to dictate all the rules are over.
The days of approaching patients with “kid gloves” are over.
It’s time to be bold and clear, and run your business as if it is YOUR business. Take control and start setting the rules, your rules, without apology.
And when you do, you will start winning.
You will be able to grow strong and make your mark. And make a difference not only in your life but in the lives of others.
 

EP 17: Billing and Boldness and Loyal Patients for Life

As PT/OT Practice Owners in a new economic era, we want higher cash flow coming through our clinic.
We want to sell more cash services to the many with high-deductibles, no-insurance, and HSA plans.
We want to sell more elective services to existing patients so we can financially improve while we impact lives on a higher level.
But why are so few able to do so?
In this Rant, James reveals the reason.
He also reveals how he sells more of both cash services AND elective services.
Just FYI,…
During his talk a large dragonfly flew through the room (we were on the beach in Hawaii).
Just in case you don’t know…a dragonfly is a sign.
It’s presence has a special meaning.
You’ll find out what that meaning is during his Rant.
 

EP 16: The Secret to More Cash Flow That No One is Talking About

If you are still trying to promote your company and sell your “services” to the public, you are probably hurting right about now.
So listen up.
As a business owner, it’s important to understand WHAT IT TAKES to get people to choose you (over others) and have them WANTING TO SPEND money with you.
Even though the consumer mindset has changed over the years, most of the important essentials have not.
In this episode, I share 3 things you can do to instantly gain more attraction and likability of consumers in your community.
NOTE: I shared this back in 2012 to a group of practice owners (and even made predictions) but am shocked at how many practice owners are still NOT doing it! Even though the predictions have come true and the principles are even more IMPORTANT to success today!
So, I’m sharing it again in hopes to WAKE SOME PEOPLE UP.
Much of what I talk about are not so much my opinion as they are from the mouths of experts based on studies and research and from personal experience.

M1: Direct Access Marketing Advice - Private Practice Success for Physical Therapy and OT

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