In this episode, James talks with doctor Kenneth Moses, MD a 20 year primary care physician.

LEARN:

What primary care physicians think PT’s actually do.

Why primary care physicians don’t refer to physical therapy as much…

How this physician makes decisions on who he sends patients to.

What physicians think about the, “No More Pills” campaign being put out by physical therapists.

What PT/OT’s can do to increase physician awareness of PT/OT services and potentially increase referrals.

FIND OUT

* How often do patients ask physicians where they should go for PT/OT?

* Do doctor’s google when trying to find a clinic to send to?

* A very unique marketing idea that PT/OT’s can do to educate primary care physicians and potentially increase referrals.

Do you want more patients from your community? Do you want to do better with Direct Marketing and rely less on physicians and grow your practice higher into the future?

If so, you must remove this common FEAR that plagues most marketing efforts.

“Fear??”

“Fear of what?” you might be asking.

This fear is deep rooted…and difficult to recognize.

It strikes most practice owners and it ruins their marketing efforts, wastes their money, and diminishes their results.

It’s the number one stumbling block to more direct access patients…and physician referrals.

Listen and find out what it is and how to get rid of it.

If PT and OT clinics improve their approach to billing and collections, AND improve their expectations placed on patients, they can start winning in private practice.

The days of being passive, submissive and meek are over.

The days of allowing insurance companies and Mediccare to dictate all the rules are over.

The days of approaching patients with “kid gloves” are over.

It’s time to be bold and clear, and run your business as if it is YOUR business. Take control and start setting the rules, your rules, without apology.

And when you do, you will start winning.

You will be able to grow strong and make your mark. And make a difference not only in your life but in the lives of others.

 

As PT/OT Practice Owners in a new economic era, we want higher cash flow coming through our clinic.

We want to sell more cash services to the many with high-deductibles, no-insurance, and HSA plans.

We want to sell more elective services to existing patients so we can financially improve while we impact lives on a higher level.

But why are so few able to do so?

In this Rant, James reveals the reason.

He also reveals how he sells more of both cash services AND elective services.

Just FYI,…

During his talk a large dragonfly flew through the room (we were on the beach in Hawaii).

Just in case you don’t know…a dragonfly is a sign.

It’s presence has a special meaning.

You’ll find out what that meaning is during his Rant.

 

If you are still trying to promote your company and sell your “services” to the public, you are probably hurting right about now.

So listen up.

As a business owner, it’s important to understand WHAT IT TAKES to get people to choose you (over others) and have them WANTING TO SPEND money with you.

Even though the consumer mindset has changed over the years, most of the important essentials have not.

In this episode, I share 3 things you can do to instantly gain more attraction and likability of consumers in your community.

NOTE: I shared this back in 2012 to a group of practice owners (and even made predictions) but am shocked at how many practice owners are still NOT doing it! Even though the predictions have come true and the principles are even more IMPORTANT to success today!

So, I’m sharing it again in hopes to WAKE SOME PEOPLE UP.

Much of what I talk about are not so much my opinion as they are from the mouths of experts based on studies and research and from personal experience.

The problem of “INFORMATION OVERLOAD” is real today and it’s hurting more and more practice owners as we go. It’s making it more difficult to make basic business decisions, and the problem seems to be growing. . I show you exactly what it is and HOW TO AVOID IT in this new audio experience. Do you feel like it’s getting harder to make “the right” decision for your business today?

 

In today’s practice environment, we could all use a bit more fun and cash flow in our business. There’s not a lot of ways to do that. Not one that actually leads to more upfront cash and UP-levels your standard of care as well.

I’ve been sharing and helping other practice owners inject this unique method into their practices this past year and it’s already taking off.

In this short episode, I am addressing a group of PT/OT/Peds therapists, and go into real life examples on how it’s done.

Regularly having empty slots in your schedule is a sign of a deeper problem and just doing more marketing is a temporary fix that prolongs the problem.

Learn what the deeper problems are.

In this episode James Rants about how to think “outside-the-box” and evolve your practice for the modern day which delivers long-term stability.

This method has helped him to…

* Build deeper relationships with patients and clients

* Create more time for himself

* Diversify

* Get the team more involved in the business

* Have less anxiety

* And add more fun to the business

* Have more stability

 

No matter how many resolutions or goals you set if you don’t avoid this ONE THING you wont achieve them.

This ONE THING is the killer of dreams.

…barrier to growth.

…cause of regret.

It leads to…

…great ideas never realized

…relationships never fully blossomed.

…wealth never achieved (though talented and smart).

It’s the reason you cant fully execute.

It can hurt your effectiveness, make you inefficient, and cause doubt whenever onto something big.

It’s satan’s greatest tool.

It is…

Unworthiness.

It’s when your past sins overshadow who you are now; When past failures influence your efforts; When past self defines who you are trying to become.

It takes more than just looking in the mirror and saying, “I am worthy.”

It takes more than trying to bury the memories.

It takes…

…U not judging yourself by your worst sin/failure/mistake…but in order to do that, you must first stop judging others by their worse sin/mistake against you.

It takes U writing that one person, or calling them, or texting them saying a simple phrase,…

“How are you?”

They will know. U will know. God will know.

This is what it takes.

Most therapists are not good with time management and make patients wait. It’s so important NOT to make patients wait in the lobby. They value time more than money. Listen to this quick 3-minute audio for more.