M Path

What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.

We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.

You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.

Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.

We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.

You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.

Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

In this special episode of M Path, I’m celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here.

Back when I had a thriving marketing career and a line-up of high-profile clients, everything seemed perfect on the surface. But something was missing. I felt detached, and the endless push for growth didn’t align with my creative spirit. Everything changed when I became a mother, forcing me to confront questions about my purpose and identity. I ultimately walked away from it all, choosing authenticity over the “perfect” life. That leap sparked the creation of The Feral Writer, where I could help creatives find their true voices in a noisy world.

In the spirit of celebration, I’m offering ten exclusive gifts throughout the week—from popular course bundles and e-books to a brand-new offering in predictive astrology. Each day unveils new opportunities to engage with resources that support your creative journey.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives!

As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours. With the insightful picks of members Corey and Kat leading us, this episode strikes a deep chord with the essence of autumn—a period for reflection and adjustment.

Discover five essential tips to identify and conquer self-sabotage, and learn the art of stillness, embracing moments of solitude to foster insight. By weaving together personal grounding practices like journaling and mindfulness, we set the stage for resilience, especially against those inevitable lows.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I’m here to challenge that notion and show you a more authentic path.

Through five key insights, I share how promotion can become a natural extension of your business, helping you reach the people who need your services the most. Whether it's refining your message, building stronger connections with existing clients, or finding promotion methods that fit your unique style.

I offer actionable advice on building a consistent promotion practice, exploring free avenues for visibility, and finding your personal approach to connecting with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just keeping you busy without real results?

I challenge you to rethink your priorities, focusing on tasks that propel you forward instead of perpetuating inaction. From refining content strategies to re-evaluating commitments, I break down the importance of clear intentions in everything you do. I also share practical strategies for balancing creativity with productivity and how setting clear goals can unlock the path to financial success and more free time.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in moments of stillness?

Inspired by leaders like Bill Gates and his famed “think weeks,” I explore the power of intentional pauses. Forget about busy holidays; this is about carving out space to disconnect, recharge, and reflect—away from the constant buzz of emails and social media. In a world where we can barely last six minutes without checking our phones, this episode challenges the notion that busyness equals productivity.

I also break down the idea of realignment, encouraging you to reassess your goals and routines, shed what no longer serves you, and step into a more purposeful way of working. From tech-free days to setting clear boundaries with clients, we offer actionable steps to help you embrace the clarity that comes from slowing down.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I’ve touched on energy, inspiration, action, and promotion. Now, it all comes together with serving—the practice that ties everything into a balanced and fulfilling life.

I dive into how true service isn’t just about giving to others—it starts with cultivating our own energy and grounding ourselves before we can genuinely help those around us. If you've ever felt drained from giving too much too soon, you’ll understand why self-care and boundaries are key to sustainable service. From serving your audience with valuable content to enriching your customers' experiences, and—perhaps most importantly—learning how to serve yourself, I share the layers of what it really means to live in service.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? 

Building on previous discussions about energy, inspiration, and action, I’m now tackling the key to getting your work out there. I break down five essential insights on how to make peace with promotion, recognise its value, and use it to nurture relationships with both new and existing clients.

This isn't about being pushy—it's about authentically sharing your expertise and ensuring your audience knows what you offer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of aligning our actions with our aspirations.

Today's focus? The third rule of realignment: action. But not just any action—it's about taking steps that actually move the needle toward what you truly want. Do you find yourself getting caught up in tasks that don’t seem to get you any closer to your dreams? It's time to take a hard look at that to-do list. Are you reacting to everyone else's demands or proactively working toward your own vision?

I'll explore how to perform an "action audit" to uncover where your time is really going. Is social media or client work derailing your progress? Learn how to set boundaries and focus on the actions that truly matter. And here's the twist: action doesn’t always have to be about hustle. Sometimes, the most important steps are the quiet moments of planning and creativity that set the stage for real growth.

By the end of this episode, you'll be inspired to map out three to five major goals and the steps needed to bring them to life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.