Join Brad on Tasting Tequila with Brad as he sits down with Eric Mora, the owner of M77 Tequila, to explore his inspiring journey from military service to crafting exceptional tequila. In this episode, Eric shares the evolution of M77 Tequila, a micro-batch spirit limited to 1,077 bottles per lot, and his commitment to quality, authenticity, and traditional tequila-making methods using high-quality agave. Discover the personal stories behind his brand, his strong ties to the tequila community, and his exciting plans for future expressions like Blanco, Reposado, and Extra Añejo. From honoring his grandparents' influence to building a legacy in the growing craft tequila movement, Eric's passion shines through.

Key Takeaways:

Eric Mora's transition from the military to founding M77 Tequila

The importance of additive-free, authentic tequila production

Why M77 Tequila stands out as a micro-batch offering

Future releases and the evolution of the tequila industry

Sound Bites:

"I came up with the term micro batch."

"I want to keep it as hard as possible." "I love being part of it right now."

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Chapters

00:00 Introduction to M77 Tequila

02:41 Crafting a Unique Tequila Experience

05:32 The Art of Distillation and Flavor Profiles

08:12 Building Relationships in the Tequila Industry

11:18 Community and Growth in the Tequila Market

14:03 Quality Over Quantity: The Philosophy Behind M77

16:50 Future Plans and Innovations for M77 Tequila

19:35 Personal Journey and Passion for Tequila

24:08 Crafting Unique Tequila Experiences

30:13 The Art of Distillation and Flavor Profiles

36:47 Branding and Packaging Innovations

39:24 Honoring Influences and Personal Connections

© Tasting Tequila with Brad

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Tags:

M77 Tequila, Eric Mora, craft tequila, micro batch tequila, tequila tasting, authentic tequila, traditional tequila making, tequila journey, Blanco tequila, Reposado tequila, Extra Añejo, tequila community, additive-free tequila