Mackenzie Perna has spent over a decade shaping how global brands tell their stories online. A community-first marketer and strategist, she built her career at Red Bull and TikTok, where she launched social strategies, amplified world-renowned athletes, and led initiatives spotlighting underrepresented creators and cultures. She's collaborated with brands including Roc Nation, Sony Latin, and Disney Music Group. Today, as co-founder of Sun & Sol, she brings that cultural fluency to impact-driven brands, helping them connect authentically with their communities.

In this episode, Nancy Herrmann chats with Mackenzie as she reflects on her evolution from corporate creative to founder, how intuition has shaped her leadership style, and why community remains the heartbeat of every brand she touches.