From NAB in Las Vegas, a chance meeting with Norigin Media CES Ajey Anand led to a great discussion about how they develop user experience TV apps for various platforms. Norigin collaborate with broadcasters to deliver content on smart TVs, highlighting challenges in aligning with different tech giants' UI/UX visions. Ajey emphasizes adaptability in the evolving TV streaming landscape, their partnerships, and the importance of broadcasters adjusting to changing consumer behaviors and technological advancements 

Chapters:

02:06 Challenges with UI/UX in Roku and Fire TV
03:56 Partnership with broadcasters and manufacturers
05:29 Evolution of content providers in the industry
06:07 Learn more about Nordigen Media's work

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