MacVoices

From the Flip the Script event in San Francisco, Dmytro Melnyk, Chief Product Officer for MacPaw, discusses his role and the importance of the company’s careful approach to adding AI across products, from both the developer and customer viewpoints.. He explains why some users want frictionless AI while others resist it over privacy, cost, and complexity, and outlines Eney's goal of combining many Mac utility tasks into one assistant with a pay-as-you-go model.

At MacPaw’s Flip the Script event in San Francisco, Junior iOS Engineer Tymofii Bezverkhyi shares how his path from Ukraine’s Kyiv School of Economics to studying in Ireland, winning Apple’s Swift Student Challenge, and attending WWDC led to a role at MacPaw. Tim discusses his passion for Apple development, his work on MacPaw’s AI Eney, and why he appreciate’s the company’s responsibility and growth objectives.

At Flip The Script in San Francisco at WWDC, Vladyslav Hamolia, AI Staff Engineer for MacPaw.discusses the company’s push to become AI-first by rethinking existing products, building internal tools, and supporting third-party vendors. He profiles Eney, the MacPaw AI assistant (available in Setapp) designed to perform tasks, optimize workflows, and improve daily routines. It addresses security while balancing local-first privacy goals with hybrid cloud models.

At Flip The Script, Grant Belaire, Chief Marketing Officer for MacPaw, discusses how the company approaches AI, app discovery, and developer support through their trusted products like CleanMyMac, Setapp, Moonlock, and Clear. He explains why AI should be useful rather than forced, how Setapp balances customers and developers, and why long-term commitment matters in building successful app marketplaces.

At the Flip the Script event during WWDC 2026, Arina Shapran, Head of of Social Media and Community for MacPaw, talks about the role of social platforms in modern marketing, intentional online engagement, and building meaningful communities. Arina’s perspective highlights their efforts for developers, vendors, and partnerships behind Setapp, while considering how AI and vibe coding are changing product creation.

The MacVoices Live! panel explores Pope Leo’s comments on AI ethics, technology regulation, environmental costs, labor disruption, and the need for moral guardrails without stopping innovation. Chuck Joiner, David Giinsburg, Jeff Gamet, Brian Flanigan-Arthurs, Jim Rea, Eric Bolden, Marty Jencius, and Web Bixby compare today’s AI concerns to earlier industrial upheaval, then shifts to Kansas City’s school technology plan involving MacBook Neo systems and iPads, with debate over deployment, education value, and implementation challenges.

Rivian’s rejection of CarPlay and physical buttons in favor of voice and AI control sees to question safety, convenience, data control, and long-term car software support. Chuck Joiner, David Ginsburg, Jeff Gamet, Guy Serle, Web Bixby, Eric Bolden, Marty Jencius, and Jim Rea question whether Rivian has other motives, and then dive into Tesla updates, AI voice recreation of Stan Lee, Spider-Man ticket promotions, Dashlane concerns, and Andy Ihnatko’s new site.

The MacVoices Live! panel examines Spotify adopting Apple-backed video podcast technology, Instagram’s disappearing posts and why anyone would want them, and  Microsoft expanding Copilot everywhere, whether it is a good idea or not. Chuck Joiner, David Ginsburg, Jeff Gamet, Guy Serle, Web Bixby, Eric Bolden, Marty Jencius, and Jim Rea also look at the risks of putting AI mini data centers in homes, and Plex’s major lifetime Pass price hike.

Jeff Gamet is the latest stop on the The Road to Macstock, revealing his workshop session focused on helping everyone create digital art from simple paper sketches. Jeff explains how attendees can use iPhone, iPad, Mac, Linea Sketch, Affinity, or other tools, while emphasizing creativity, play, low-pressure participation, and overcoming the belief that “I’m not an artist.”

AI is taking on a growing role in cybersecurity (whether we like it or not), from vulnerability discovery to faster exploit development. Chuck Joiner, David Ginsburg, Eric Bolden, Web Bixby, Jim Rea, Brian Flanigan-Arthurs, Jeff Gamet, and Marty Jencius look at both sides oof the issue and  push back on “Bugmageddon” hype. The discussion also covers X post limits, Microsoft Teams retiring the misguided Together Mode, safer login practices, AI-run radio chaos, Google’s Apple-like naming choices, and free storage tied to phone numbers.