Mad Influence

Christopher Kenna, CEO and founder of Brand Advance (the industry’s first media network dedicated to global diversity) joins Mad Influence to talk about how we can use our power in the marketing industry for good.  We cover everything from his move from the military to marketing after an explosion in Iraq led to him being medically discharged from the army, to his personal motivations for setting up a company which reaches consumers in a more equal way. We also have a little bit of a debate about the Facebook boycott, discuss targeting vs stereotyping and the successful campaign he recently ran for the NHS during Ramadan. 

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Content warning: This does contain a couple of uses of racially offensive language when referencing hate speech online.  

You can find out more about Brand Advance at www.wearebrandadvance.com

You can follow Mad Influence on Twitter at @madinfluencepod and follow Helen Saul on LinkedIn at linkedin.com/in/helensaul/

This episode was recorded remotely at the start of July with music by from Joseph McDade.