Mad Over Videos by guch

Doug Tidwell is the Senior Technical Marketing Manager at Redis Labs where he is currently working to build out the Redis Labs Developer Program. Redis Labs is the home of Redis, the world's most popular in-memory database, and commercial provider of Redis Enterprise.

Doug is also a programmer and writer who creates videos, articles, sample code, container images, and other useful things. He has given hundreds of presentations at dozens of conferences around the world and is the author of O'Reilly's XSLT, a copy of which makes a perfect gift for all occasions. 

In a conversation with Pranav, host, Mad over videos podcast episode 23, Doug shares his insights on creating humorous marketing videos to open new doors, create an affinity, and leave a lasting impact on your target audience. We've also covered video-based evangelism, how to speak to developers effectively, and a lot more.

So without further ado, tune in to learn more such interesting video content, marketing insights only on the Mad Over Videos Podcast episode 23 featuring Doug Tidwell of Redis Labs.

Vinit Mehta is the Country Head, India at Brightcove. An online video platform, Brightcove provides cloud solutions for online video streaming to broadcasters, publishers, brands, content creators, e-learning companies, e-commerce organizations.

Vinit is covering the Indian sub-continent for the company, with more than 18 years of experience in the media and technology industries.

Known for his collaborative work-style, innovative problem solving and team-first orientation, he is passionate about helping customers succeed, people development, video/ad tech, OTT & angel investing. 

In a conversation with Pranav, host, Mad over videos podcast episode 22, Vinit talks about the evolving landscape of OTT ecosystem in India and the importance of technology in the space, which can better the consumption experience, monitor piracy and recognize the need for a better customer experience.

Utkarsh Awasthi is the Head of Enterprise Customer Marketing at Freshworks, an IT service software provider that helps organizations of all sizes with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues.

Prior to this he has built and scaled the Customer Success team for North America from Chennai. He has also led CS teams at start-ups like Unbxd & Uninstall.

Utkarsh joins us on episode 21 of the MOV Podcast to discuss the power of videos for growth, retention and advocacy. we also discussed how every SaaS company can leverage short impactful videos on their landing and Registration pages using customer stories to enable growth and revenue. 

So without further ado, tune in to learn more such interesting video content, marketing and customer success insights only on the Mad Over Videos Podcast episode 21 featuring Utkarsh Awasthi of Freshworks.

WEBSITE:  https://guch.me/

LINKEDIN: @guch

https://www.linkedin.com/company/guchme/

INSTAGRAM: @guch.me

https://www.instagram.com/guch.me/

FACEBOOK: @guchHQ

https://www.facebook.com/guchHQ

TWITTER: @guchHQ

https://twitter.com/guchHQ

Ep 20 Feat. Eric Dreshfield of ActiveCampaign

Ernie Santeralli of ActiveCampaign gets things off the ground by establishing the reason at the outset.

Ernie Santeralli is the Multimedia Content Manager at ActiveCampaign, a SaaS platform that helps businesses go beyond marketing automation to optimize their customers' experiences.

Prior to becoming the Multimedia Content Manager for ActiveCampaign, Ernie established his experience as an Inside Sales Representative, in which he understood the core language and voice of his customers which in turn enabled him to develop a strong relationship with his customers and genuinely track and communicate to their needs.

With this experience gained as an Inside Sales Rep and coupled with this incredible powerful SaaS platform, ActiveCampaign, Ernie now has a unique and powerful medium to connect and tap into the pain points of their customers by providing them with high-quality value-adding content.

Ernie joins us on episode 19 of the MOV Podcast to uncover the secrets around content marketing and how videos can help us improve the overall content marketing game. We've also discussed videos as a tool for customer retention and expansion throughout the Customer life cycle.

So without further ado, tune in to learn more such interesting video content, marketing insights only on the Mad Over Videos Podcast episode 19 featuring Ernie Santeralli of ActiveCampaign.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content

WEBSITE:  https://guch.me/

LINKEDIN: @guch

https://www.linkedin.com/company/guchme/

INSTAGRAM: @guch.me

https://www.instagram.com/guch.me/

FACEBOOK: @guchHQ

https://www.facebook.com/guchHQ

TWITTER: @guchHQ

https://twitter.com/guchHQ

Abhishek GP is the Head of Global Demand generation at Freshworks.

A dual-brained marketer with expertise in Startups and Fortune 100 brands, across Consumer behavior, Digital marketing, Brand marketing and Demand generation.

In episode 18 of the MOV Podcast, we pick his brain to understand the core elements that the world of B2B should learn from it's counterpart, B2C.

Furthermore Abhishek also shared some of the successful video marketing campaigns and techniques that Freshworks has developed and that one missing ingredient in most of the video marketing campaigns today.

If you’re passionate about Acquisition & Growth strategy, getting your hands dirty digging into the details, understanding customer behavior, prioritizing needle-moving strategies, and translating that into recognized revenue, then you definitely need to listen to Abhishek GP on MOV Podcast by guch.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content

WEBSITE:  https://guch.me/

LINKEDIN: @guch

https://www.linkedin.com/company/guchme/

INSTAGRAM: @guch.me

https://www.instagram.com/guch.me/

FACEBOOK: @guchHQ

https://www.facebook.com/guchHQ

TWITTER: @guchHQ

https://twitter.com/guchHQ

Patrick Edmonds is the Chief Marketing Officer at Proposify, a proposal software that helps modern sales teams create, send, track, and e-sign winning proposals, contracts, and agreements.

In episode 17 of the MOV Podcast, Patrick talks about Asynchronous selling and how every organization can support their sales team better with videos and the tips and techniques to do so successfully.

Furthermore, Patrick also shared some effective video marketing techniques that Proposify has developed and how any B2B SaaS companies can leverage the power of videos by creating support content around their domain and product.

If you’re passionate about focusing on growth, getting your hands dirty digging into the data, understanding customer behaviour, prioritizing needle-moving strategies, and translating that into recognized revenue, then you definitely need to listen to Patrick Edmonds on MOV Podcast by guch.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content  

WEBSITE:  https://guch.me/  

LINKEDIN: @guch

https://www.linkedin.com/company/guchme/  

INSTAGRAM: @guch.me

 https://www.instagram.com/guch.me/  

FACEBOOK: @guchHQ

https://www.facebook.com/guchHQ  

TWITTER: @guchHQ

https://twitter.com/guchHQ

Scindia Balasingh is the Head Of Marketing - Global ISV Partnerships at Freshworks. Scindia started at Freshworks just a year ago in 2019, and her team was awarded as the top-performing team in the organization. Prior to Freshworks, she was Head of Marketing at Redington India, where she spent nearly six years playing a key role in scaling up their marketing functionality.

In episode 16 of the MOV Podcast, Scindia talks about partner marketing and how videos can play an effective role in communicating the complex product and integration use cases to the end-users.

In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful insights along the way-

So without further ado, Tune in to this episode If you’re passionate about increasing customer retention and are always in the lookout for new avenues of acquisition.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content

WEBSITE:  https://guch.me/

LINKEDIN: @guch 

https://www.linkedin.com/company/guchme/

INSTAGRAM: @guch.me 

https://www.instagram.com/guch.me/

FACEBOOK: @guchHQ   

https://www.facebook.com/guchHQ

TWITTER: @guchHQ 

https://twitter.com/guchHQ

Kimberlee West is a marketing strategist with over 10 years of experience minimizing jargon and simplifying the positioning for the product and service-based businesses.

Kim is the Senior Product Marketing Manager at 6sense, an Account-Based Orchestration Platform helps revenue teams identify and close more opportunities by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behaviour, prioritize fragmented data to focus on accounts in the market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.

Kim is also the founder of KidsSwag.ca, An eCommerce store that promotes diversity and inclusion through character-based swag for kids. A mother of two girls Kim was inspired to create Kids Swag when she realized her girls' rooms and accessories had images that didn't reflect their beauty.

Being a marketer Kim understood the power of images and videos in shaping perceptions and she wanted to ensure her girls were constantly reminded of their value and beauty. Kids Swag delivers on Kim's vision of mindful representation and making it easy for parents to diversify the images in their child lives.

In episode 15, we discussed how product marketing plays a crucial role in managing the team and also achieving demand gen. Kim also spoke about the challenge a marketer has to position a brand globally and the core elements that help in achieving that.

Tune in to hear Kim talk about the significance of videos and how videos can humanize every element of the sales cycle.

#MOV #MadOverVideos #VideoMarketing #Marketing #ProductMarketer 

WEBSITE:  https://guch.me/  

LINKEDIN: @guch

INSTAGRAM: @guch.me

FACEBOOK: @guchHQ   

TWITTER: @guchHQ

The 14th episode of the Mad Over Videos podcast features Michael Versluis, Chief Commercial Officer at Shleep.

With its corporate programs which include a mobile phone app, personalized assessments, sleep education through tailored workshops, individual and group sleep consultations, Shleep aims to help enhance the efficiency/performance of global companies and leaders through better sleep management.

Michael Versluis is the Chief Commercial Officer with more than 15 years of experience in sales and business development. He loves to scale SaaS companies from 0-5M and beyond, building predictable and scalable revenue systems.

Michael is also a sleep and performance expert, passionate about scaling the power of sleep to organizations all over the world.

In episode 14 of the MOV Podcast, we explored how Shleep uses videos in their marketing initiatives; and the Importance of videos for conversion optimization.

As a sleep and performance expert, Michael also spoke about how sleep is beneficial to our commercial wellbeing.

Tune in on episode 14 of the MOV Podcast where you can learn about the successful outbound strategies for the new digital world, insights into sales spending post-COVID, and much more!  

#MOV #MadOverVideos #VideoMarketing #Marketing #Content  

WEBSITE:  https://guch.me/  

LINKEDIN: @guch https://www.linkedin.com/company/guchme/  

INSTAGRAM: @guch.me https://www.instagram.com/guch.me/  

FACEBOOK: @guchHQ   https://www.facebook.com/guchHQ  

TWITTER: @guchHQ https://twitter.com/guchHQ