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This is the M.ad-Tech podcast where we talk about all things related to ‘Marketing and Advertising Technology’. The format of the podcast is in three parts which includes (a) Interview with a special ... more
FAQs about M.AD-TECH:How many episodes does M.AD-TECH have?The podcast currently has 12 episodes available.
September 04, 2017M.AD-TECH - Episode 12 - Anne Frisbie - SVP - InMobiIn this episode John Miskelly and Timothy Whitfield interview Anne Frisbie - SVP & GM, Global Brand & Programmatic @InMobi. We talk about the early days of mobile advertising the future of mobile and how the audience is evolving....more22minPlay
August 20, 2017M.AD-TECH - Episode 11 - Michael Rubenstein - President - AppNexusIn this podcast, Timothy Whitfield and John Miskelly interview Michael Rubenstein the President of AppNexus. This interview shows the journey from working at Google and creating the worlds first Ad-Exchange to now being the president of AppNexus, arguably the largest and most successful piece of Ad-Tech today....more22minPlay
July 13, 2017M.AD-TECH - Episode 10 - Kurt Kratchman - COO - GrapeshotIn this podcast, Timothy Whitfield and Venessa Hunt interview the Grapeshot COO, Kurt Kratchman. This interview takes a journey from Traffic Engineer to Beverly Hills Venture Capitalist and then COO of Grapeshot. The world's largest live context marketing, insights and Brand Safety companies....more20minPlay
May 08, 2017M.AD-TECH - Episode 09 - John Montgomery - EVP Global Brand Safety - GroupMIn this episode, Timothy Whitfield, Director of Technical Operations and Venessa Hunt, Head of Mobile interview John Montgomery, EVP Global Brand Safety at GroupM. In this episode we talk about the recent Brand Safety issues with YouTube and also the Big Brands Fund Terror headlines from the Times UK. We also talk about how some markets are getting it right and what other markets need to do to improve. A great listen!...more23minPlay
March 26, 2017M.AD-TECH - Episode 08 - Steve Doyle - CCO - InSkin MediaIn this episode Timothy Whitfield and Willie Pang interview Steve Doyle, Chief Commercial Officer at InSkin Media. We discuss IPO vs Private Equity, Viewability and Engagement in High Impact Creative Units, Moving into Programmatic offerings. Client Side (JavaScript) vs Server Side technology, and much more....more18minPlay
March 12, 2017M.AD-TECH - Episode 07 - Phil Schraeder - COO - GumGumIn this episode Timothy Whitfield and John Miskelly interview Phil Schraeder, President & COO at GumGum. We discuss Artificial Intelligence, Brand Safety in Video ads as well as how GumGum can user image recognition to calculate the net worth of branding at sporting events....more19minPlay
February 25, 2017M.AD-TECH - Episode 06 - Mike Shehan - CEO - SpotXTimothy Whitfield and John Miskelly interview the global CEO of SpotX. We talk about SpotX and the role of the publisher Ad-Tech stack consolidating into a single company. We talk about Server Side technology like Ad-Stitching vs Client Side Technology like VAST / VPAID. In the News of the Week we discuss the Amobee purchase of Turn of US$310M....more20minPlay
February 12, 2017M.AD-TECH - Episode 05 - Kerry McCabe - Global President - RadiumOneTimothy Whitfield and John Miskelly discuss Dark Social with RadiumOne's Global President, Kerry McCabe....more20minPlay
January 22, 2017M.AD-TECH - Episode 04 - Mike Barker - CEO - DataXuIn this episode we interview Mike Baker the global CEO of DataXu. Tim, John and Mike discuss Ad-Tech IPOs and also look at some recent news of the week including the recent layoffs at RocketFuel, the possible sale of Rubicon and what Trump means for the Ad-Tech industry....more20minPlay
December 14, 2016M.AD-TECH - Episode 03 - Richy Glassbert - CEO - MedialetsIn this episode Timothy Whitfield and John Miskelly interviews the CEO of Medialets, Richy Glassberg. They talk about everything from Mobile Attribution to secret travel tips. As always, news of the week is discussed including topics like Facebook counting issues and the creation of mPlatform....more30minPlay
FAQs about M.AD-TECH:How many episodes does M.AD-TECH have?The podcast currently has 12 episodes available.