mAdcast

In this new episod of Madcast, we are addressing the future of the industry shifting towards cookiless era with the challenges that it will brings. 
Reviewing the different alternatives and solutions developed by the industry to answer this topic in fighting the walled gardens.

Weekly News : 

This new episode is about :

• Latest Chrome update : HAI.
• Data.
• Oracle 3rd party data.

The eternal rivalry between Advertisers & Publishers.

This new episode is about :

• The balance of power between advertisers and publishers.
• Advertisers and the #Stophateforprofit campaign.
• Publishers, how they adapt to the new normal.

Stophateforprofit link : https://www.stophateforprofit.org/

Every week a podcast revolving around Media, Advertising, and Business.

This week we will review the latest report released by PwC to ISBA about Programmatic Supply Chain Transparency.

Advertisers: Arla, British Airways, BT, GSK, HSBC, Lloyds Bank, Nestle, PepsiCo, RBS, Shell, Sainsbury's, Tesco, Unilever, Vodafone.

Agency: Carat, Essence, Mediacom, Mindshare, Wavemaker, OMD UK, PHD, Zenith Media.

DSP; Adform, Amazon, Amobee, DV360, TheTradeDesk.

SSP : AdManager, Index Exchange, OpenX, PubMatic, Rubicon.

Publisher: Autotrader, Bauer Media Group, Dennis, ESI, The Guardian, Haymarket, Immediate Media, Mail Metro Media, News UK, Rightmove, Telegraph, TI Media.

If you're curious to know what is Programmatic and how is it present at our fingertips in our daily life, this podcast is for you!
We will review: What is programmatic? How programmatic works? which goals?
I will also explain the different challenges that the industry is facing and talk about the different markets.
Enjoy!