Made by Geert's Podcast

Gen Z’s behavior of spending social time behind screens while actively engaging in content creation reflects their adaption to a highly digital, globalized world. Their focus on identity and participation stems from their need for self-expression, community belonging and creative empowerment. This generation doesn’t just live in the digital world, they thrive in it, reshaping how media and social interaction are defined. As they grow up as true digital natives, the trends and subtrends reflect Gen Z’ unique relationship with media and technology. 

Disclaimer: this podcast is AI generated based on the trend report