Made by Marketing

Nick Mazzucco, Senior Director of Integrated Marketing at SmartyPants
discusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.

Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants

Chrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI.

Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events

Nathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship.

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Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower

Amanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape.

Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide

Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.

Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone

Sophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale.

Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa

Samantha Patil, Founder & CEO at Well Traveled discusses her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled.

Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled

Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.

Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines

Abbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok.

Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands

Olivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with target audiences.

Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive